Revenue from my first day running iAd • Hacker News Board

Re: Revenue from my first day running iAd

#11

Post by gyardley » Thu, Jul 08, 2010, 7:24 PM UTC

gyardley wrote: post #10

It seems Apple is calculating eCPM off of the impressions actually shown, not the number of requests made. Since the fill rate was only 34.9%, I'd argue the actual eCPM for this developer is $51.49, not the reported $147.55. These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.

While I'm looking at these numbers - they're consistent with Apple's claims that they're charging advertisers a $10.00 CPM + $2.00 CPC and then giving 60% to the developer.

9,300 imps x 11.80% CTR = 1,097 clicks

9.3 mille x $10.00 CPM = $93 from CPM

1,097 clicks x $2.00 CPM = $2,194 from CPC

$2,194 + $93 = $2,287 gross from the advertiser

$2,287 x 60% = $1,372 to the developer (as reported)

If we assume that iAds clickthrough rates are because of their novelty, and that the CTR will decline to, say, 1% over time, that works out to an eCPM of $18.00 (assuming 100% fill rate) or $6.28 (assuming this developers' fill rate of 34.9%.) Still pretty good.

Re: Revenue from my first day running iAd

#12

Post by man1sh » Fri, Jul 09, 2010, 11:09 AM UTC

$150 is just too much for being sustainable. Let's see where it finally settles.

Re: Revenue from my first day running iAd

#13

Post by dustind1241 » Sat, Jul 10, 2010, 8:56 PM UTC

Which flashlight app is yours?

Re: Revenue from my first day running iAd

#14

Post by tetrisman » Sat, Jul 10, 2010, 11:29 PM UTC

Hello, could you describe what kind of utility app you made?

Re: Revenue from my first day running iAd

#15

Post by jccking » Tue, Jul 13, 2010, 2:22 PM UTC

gyardley wrote: post #11

gyardley wrote: post #10

It seems Apple is calculating eCPM off of the impressions actually shown, not the number of requests made. Since the fill rate was only 34.9%, I'd argue the actual eCPM for this developer is $51.49, not the reported $147.55. These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.

While I'm looking at these numbers - they're consistent with Apple's claims that they're charging advertisers a $10.00 CPM + $2.00 CPC and then giving 60% to the developer. 9,300 imps x 11.80% CTR = 1,097 clicks 9.3 mille x $10.00 CPM = $93 from CPM 1,097 clicks x $2.00 CPM = $2,194 from CPC $2,194 + $93 = $2,287 gross from the advertiser $2,287 x 60% = $1,372 to the developer (as reported) If we assume that iAds cli…

Thanks for clarifying calculations. Yet, would you please also include the calculation of eCPM of $18.00?

Re: Revenue from my first day running iAd

#16

Post by jccking » Tue, Jul 13, 2010, 2:31 PM UTC

gyardley wrote: post #11

gyardley wrote: post #10

It seems Apple is calculating eCPM off of the impressions actually shown, not the number of requests made. Since the fill rate was only 34.9%, I'd argue the actual eCPM for this developer is $51.49, not the reported $147.55. These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.

While I'm looking at these numbers - they're consistent with Apple's claims that they're charging advertisers a $10.00 CPM + $2.00 CPC and then giving 60% to the developer. 9,300 imps x 11.80% CTR = 1,097 clicks 9.3 mille x $10.00 CPM = $93 from CPM 1,097 clicks x $2.00 CPM = $2,194 from CPC $2,194 + $93 = $2,287 gross from the advertiser $2,287 x 60% = $1,372 to the developer (as reported) If we assume that iAds cli…

oops, my mistake. it was the same process.