I hear a lot of people in here saying, "Yay for AdNauseum, they are fixing the broken ad system! If sites start charging instead of ads, I'll totally pay!" Let me add a little perspective. A long time ago at reddit we launched reddit gold. At the time, one of the biggest benefits was that if you had gold you could turn off ads. This was in direct response to people saying, "I would rather pay you then use adblock". Y…
I subscribed to reddit gold for a year. Removal of ads wasn't a big benefit to me since, as you know, I could achieve the same with or without reddit gold with ad-blocking. There was obviously no point in me whitelisting reddit and then toggling the ads off in the settings. I was, however, happy to be supporting reddit.
However, in the end I've never purchased reddit gold again. I have been gilded a few times. I did whitelist reddit in my blocker again.
The reason for this was because I didn't see reddit improving much. No visible features were being launched (gold gated or general) that improved my experience, so it was hard to see what I was supporting. So I stopped.
On lots of others sites, it's clear that a subscription is for the content. Reddit is just the platform, though. In that case, gold was touted as additional features, some of which would be eventually be released for every user. I'm not sure how many features that happened for, but I can only recall hearing about one.
To be fair, this was years ago. However, nothing since has tipped me towards supporting reddit again and I don't think I'm likely to hop back onto gold anytime soon. Only recently has reddit started to appear to launch some stuff that would have kept me supporting reddit through gold. I'm sure I've been missing things as announcements these days seem to be spread out across many different subreddits that rarely hit the front page.