I'm an exited valley founder who just launched an emergency preparedness site for the rational crowd: https://theprepared.com Have been prepping in the SF / startup community for almost 10 years and teaching other techies how to prep for a long time, but historically was face to face because of stigma, etc. We started The Prepared because prepping is very rational and it's gone mainstream enough to have threads like…
I'm still more of a prepper lurker that's reading up on this stuff while friends are starting to take it more seriously. I personally don't know if prepping is a fad like cold war-era nuclear bunkers, a potential lifesaver like a beefed up version of the red cross emergency kits, or somewhere in between as a useful hobby like hiking and camping, but my inner research nerd is having a great time learning more.
It helps that my YC team was a product review website and there's a lot of gear junkies in the survivalist crowd, so that's been my entry point into it, not so much the angle on being freaked out about the news.