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Pardon my rudimentary understanding here, but I sort of assumed in such a wide scale auction, pricing would reflect acceptance of a certain level of fraud, and that the price would balance out at a point where these fake clicks were part of the equation.
Couldn't have happened to a nicer industry. :) Just imagine for a second the total human time lost due to ads and all the productivity that could've been done in that time.
For a different perspective, I had a business software product for a particular targeted use case that could ONLY find customers through targeted ads, particularly on Google. The company could have not existed without Google ads and the customers would have not solved their problem without Google ads.
It doesn't necessarily need to be targeted web ads, I suppose you could use newspaper ads, or TV or physical letters, or spam email. Any of these work, but I think a new business would probably get the most bang for buck by targeting.
Earlier quoted context omitted.
You got the business part wrong. Google is like 88% ads. The rest is barely profitable or run at a loss.
I wonder if this is in response to firing of that dude that said women are biologically disadvantaged at coding LOL. It probably is. What a pity that it took sympathizers/supporters of a sexist asshole to standup to Google.
No it seems completely unrelated. To be honest I don't know how you linked these two events in your mind.
I always thought it was funny that Google's billion dollar revenue model essentially relies on a trusted client.
Earlier quoted context omitted.
For a different perspective, I had a business software product for a particular targeted use case that could ONLY find customers through targeted ads, particularly on Google. The company could have not existed without Google ads and the customers would have not solved their problem without Google ads.
Nike, P&G and Apple will get by if they can no longer advertise because they're firmly entrenched in people's minds. But if you're starting a competitor, or any new business really, I don't know how you'd find customers without ads. If someone's saying "just use product hunt" or some other website dedicated to new products, they should remember that the vast majority of new businesses are small, local ones - barbersh…
In related news, certain subreddits have been promoting the use of https://adnauseam.io/ , a fork of uBlock origin that automatically clicks all the ads encountered. The same redditors also encourage searching for high-CPC terms (e.g. insurance or rare medical conditions) to maximize the impact.
Pardon my rudimentary understanding here, but I sort of assumed in such a wide scale auction, pricing would reflect acceptance of a certain level of fraud, and that the price would balance out at a point where these fake clicks were part of the equation.
In related news, certain subreddits have been promoting the use of https://adnauseam.io/ , a fork of uBlock origin that automatically clicks all the ads encountered. The same redditors also encourage searching for high-CPC terms (e.g. insurance or rare medical conditions) to maximize the impact.
This could be a coordinated 4chan attack https://files.catbox.moe/6ueduv.png
http://www.businessinsider.com/thepartnership-msix-and-adloo...
Earlier quoted context omitted.
You think Google can't detect this? Enough advertisers have conversion tracking that Google can detect if a person is clicking a zillion ads and never actually converting, in addition to the other multitude of ways they detect fraud. I'm sure in the battle between fake traffic producers and Google there are probably tricky ways you can fool Google, but a person clicking every ad is not one of them. Also... this doesn…
> It doesn't matter if the traffic is 0% fake or 90% fake, all that matters is if the traffic is making you a profit or not. Only under the assumption that no competing, superior technologies exists. The worse the efficiency of the ad-model, the more attractive the alternatives will be. Criticizing Microsoft over delivering an inferior user experience twenty years ago is in the same category as the critique against G…
Google has a strong incentive to fix this because any money going to scammers is theoretically coming out of their own pockets as advertisers lower their CPCs to adjust for lower conversion rates, but it isn't an existential threat to the marketplace. Cut out the scammers and the CPCs adjust back upwards as conversion rates increase.
And again, Google has the tools to find the scammers. It's a game of whack-a-mole for sure, but at the end of the day the higher the level of fraud on the marketplace the easier it is to catch, so the scammers are somewhat limited in how much damage they do.