Tip for writers: if you can use the same data to just as reasonably arrive at the opposite conclusion - "we want to feel clean and presentable before impressing other people" - then don't present your vague conjecture as fact. The article started to lose me as soon as I read this part. It was like a red flag of bad journalism went up.
People who have something to show for themselves find networking easier than people who are faking it? Sure, I believe that, but that's hardly news.