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Apple Scales Back Its Ambitions for a Self-Driving Car

nytimes.com

71–80 of 434 posts

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#71
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

Is it that you don't want self driving cars to happen or you don't THINK it will happen? I, for one, am super excited for self driving personal vehicles and will be glad to see the eradication of mass public transportation like trains and buses.

Self-driving cars are not going to replace mass transit. Even electric cars produce produce small-particle pollution, e.g.: https://www.theguardian.com/environment/2017/aug/04/fewer-ca...

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#72

If Apple were truly serious about building self-driving cars, they would buy one of the big 3 US auto manufacturers. It could buy all 3 with cash and still have one of the largest hoards of cash ever accumulated.

Over the decades I've noticed how businesses need to recognize and focus on their core competencies - if they don't, they die. Everything must feed that core, and undue distractions are lethal. Occasionally there's a need to pivot , which is deliberately stepping from one competency to another, but that is rare and difficult. Apple's core is to build small computers; everything else they do (music, video, cloud servi…

Counter arguments: Walmart, Google and Amazon.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#73

Earlier quoted context omitted.

And streetcars are great at moving people that last mile. Take that road in front of your office, and just put rails in it. If your local government can pay for a road in front of your house, it can pay for a streetcar. This applies to dense areas as well as rural areas. Rail lines actually cost less to maintain than roads, and they cost YOU less because you don't have to buy and pay for a car. And you don't have to…

But would a streetcar go past my house? How far do I have to walk to get from my house to a bus stop or train station? Because I own 19 acres and my nearest neighbor is three miles from my house. The nearest town is 20 minutes by car. How would public transport deal with that kind of remoteness? My office is one end of the equation, my home (and the homes of my coworkers) are the other end. It's surprisingly common w…

You are obviously not the median person, and the median solution will therefore not work for you.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#74
post #13

Call me crazy but why not consider ways to let someone remote drive the vehicle? I'm sure there are all sorts of corner cases (bad signal for one) but it's done all the time with drones.

Nissan has been working on this:

https://www.wired.com/2017/01/nissans-self-driving-teleopera...

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#75

Earlier quoted context omitted.

I definitely wouldn't call AWS, Echo from Amazon occasional. I think companies come in all shapes and sizes - some focus 90% on their core, some try to spend more time and diverge out to other business segments. Its upto Apple to figure out what to do and what would make it successful.

AWS is an offshoot of building the massive system needed to process the "we sell absolutely everything" goal. Methinks they just got so good at it, cloud services just kinda took on a life of its own and grew from there - but still feeds the retailing monster. Echo is a consequence of exploring digital appliances as marketing tools. If you're going to build a device which can voice-interface someone ordering 6 bottle…

In what way is the billions of dollars Amazon is spending on original content "just an extention to feeding the retailing monster"?

It's easy to point to one failed product as proof that "straying too far doesn't work", if you can do the mental gymnastics required to classify all their successful products as somehow more connected to their original goal.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#76

Welcome to the club.

They probably realized that designing a safe (to their standards) self-driving car is equivalent to strong AI.

The same conclusion any person thinking about the problem for a while would reach..

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#77
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

Is it that you don't want self driving cars to happen or you don't THINK it will happen? I, for one, am super excited for self driving personal vehicles and will be glad to see the eradication of mass public transportation like trains and buses.

I suspect you would not be so happy when all the people that travel on the more space efficient public transportation systems buy cars and clog up the roads in front of you.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#78
post #60
post #41

Earlier quoted context omitted.

> More proof Apple is done innovating. It's literally the opposite of that. They spent billions of dollars on R&D in a new market segment. Just because you cancel the project or decide it's a failure doesn't mean a) you didn't learn anything, b) you didn't get any tech out of it, and c) it's not innovation. You cannot be innovative if you are not prepared for your efforts to fail. If Apple was "done innovating" they…

> Billions on R&D? Proof?

https://ycharts.com/companies/AAPL/r_and_d_expense

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#79

Earlier quoted context omitted.

I definitely wouldn't call AWS, Echo from Amazon occasional. I think companies come in all shapes and sizes - some focus 90% on their core, some try to spend more time and diverge out to other business segments. Its upto Apple to figure out what to do and what would make it successful.

I think it's more that most don't see Amazon's actual core competence. Amazon is a logistics business, both information and physical. They do logistics for themselves for various front-ends (amazon.com, echo, video, kindle, etc.) but you can view all of those as accessories to their AWS, warehousing, and shipping business which they provide both for their own front ends and for sale to anyone.

If you define "core competence" sufficiently vaguely then sure, everything can be related to that core competence.

"a logistics business, both information and physical"? Really? Calling their massive retail business, original content, and physical devices an "accessory" to their warehousing is an extremely myopic view of Amazon.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#80
post #3

"But people within the industrial design team including Jonathan Ive, Apple’s chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people." Ah Jony Ive, first he ruined iOS 7 and now this constant need to tinker with things that work fine. I love the hardware design but please leave the software and HID bit alone... of course YMMV P…

No

Well put /s.

C'mon. That's low effort and not conducive to actual discussion. At least say why you disagree.

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