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Apple Scales Back Its Ambitions for a Self-Driving Car

nytimes.com

11–20 of 434 posts

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#11
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

Is it that you don't want self driving cars to happen or you don't THINK it will happen? I, for one, am super excited for self driving personal vehicles and will be glad to see the eradication of mass public transportation like trains and buses.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#12

This is the right way. Building a mass market car is an enormous exercise. We have seen this with Tesla, which has thrown money at the problem and will still take 4 years to become mass market (2.5 already over + another 1.5 years). After these 4 years, its unclear what the value add will be.

Desirable EVs which define the category.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#16
post #3

"But people within the industrial design team including Jonathan Ive, Apple’s chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people." Ah Jony Ive, first he ruined iOS 7 and now this constant need to tinker with things that work fine. I love the hardware design but please leave the software and HID bit alone... of course YMMV P…

What do you think he got wrong with ios7?

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#17
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

> Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever.

It's already happened.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#18

If Apple were truly serious about building self-driving cars, they would buy one of the big 3 US auto manufacturers. It could buy all 3 with cash and still have one of the largest hoards of cash ever accumulated.

Reasonably sure their buying all three automakers would attract the attention of antitrust regulators.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#19
post #14

A moral of this story is "don't name things 'Titan' or titan-related names". It's asking for trouble - Blizzard's 'Project Titan', Titan A.E., the Titanic. Things didn't end all that well for the titans in Greek mythology either.

see also: http://www.businessinsider.com/google-shuts-down-project-tit...

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#20
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

Is it that you don't want self driving cars to happen or you don't THINK it will happen? I, for one, am super excited for self driving personal vehicles and will be glad to see the eradication of mass public transportation like trains and buses.

There's a strong case to be made that this isn't a desirable outcome in a lot of areas. Trains and buses are much more efficient at moving people than individual cars, even if they're self-driving. I'm also extremely excited about autonomous cars, but neither desire nor think they will replace mass transit.

edit: As a few people have mentioned, my suggestion that "trains are buses are much more efficient" is dubious. And I certainly don't mean to say they're better in all circumstances. It's more accurate to say that in certain scenarios, it still makes sense to use mass transit instead of self driving cars. Moving inside Manhattan, or commuting from a suburb to Manhattan, are examples where mass transit likely makes sense. With the obligatory disclaimer that I could be incorrect, this is simply my understanding.

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