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Google Secretly Invested In Zynga, Preparing To Launch Google Games

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Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#111
post #87
post #65

Earlier quoted context omitted.

I would say that making a game addictive is the holy grail of gaming, no?

I'd say the holy grail is to improve people's lives, potentially even make the world a better place.

reminds me of jane mcgonigal's ted talk:

http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_be...

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#112
post #11

Earlier quoted context omitted.

Google bought DoubleClick. They were tainted from then on, as far as I'm concerned. DoubleClick had a known shady history, and executives from DC moved into positions of influence within Google.

Just curious, what terrible things has DoubleClick done since being bought by Google? If anything, I'd say Google 'tainted' them and not the other way around.

It's not that DoubleClick has done the terrible things, it's that Google has done them. The naked attempt to monetize wikipedia's eyeballs that was Knol. The careless lack of attention to privacy that was the Buzz launch. The very existence of Buzz, a me-too product that does nothing different to the existing competition. It's hard to imagine the Google of 2004 launching those products.

Of course, it's not all bad -- Chrome is very much an old-Google product, pouring innovation into a category that was content to slowly iterate. Android is another example of good-for-Google, good-for-everyone innovation. But those examples are getting fewer and further between, while copycat products are getting more common.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#113

Can you imagine working on Farmville? I mean, it would be like going into work every day to refine the equivilent of the Fisher Price moo farm toy [1] except a) for adults and b) relatively juvenile. Imagine the meetings, mostly run by marketing idiots. "Okay, we need the new chewy coco grove coconut tree special item out by next Monday. So that means everyone's coming in on saturday." But how can you argue with 85 m…

The people at Zynga are many things, "idiots" would not be one of them.

"Okay, we need the new chewy coco grove coconut tree special item out by next Monday. So that means everyone's coming in on saturday."

Surprisingly accurate portrayal of actual meetings here though.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#115
post #29

I think Google's worry about Facebook (partly justified, partly not) is starting to cause them to make pointless (and time wasting) decisions. If I had 5mins with Sergei and Larry, I would say (after taking a long sip from the free organic drink I just got from the snack bar we're standing next to) "Look, the real enemy is not FB but Apple (and sometimes your own engineering hubris, e.g. Buzz), so focus all your troo…

Google needs to be concerned about Apple, but FB threatens their main revenue stream. As more and more people get on FB and put all their information on FB, those same people have less incentive to go to Google to do any searching and instead will just search FB.

It's interesting how the internet exploded and had content popping up all over the place and now the content has ended up self aggregating to a few sites like FB and youtube.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#116
post #44
post #40

Earlier quoted context omitted.

They have a pretty disappointing track record when it comes to consumer hardware. I bet it is not in their DNA.

I think that their hiring and internal quality-control process excludes it, actually. For building Google's search engine, you need people who know search and sorting algorithms backwards, forwards, inside-out, and upside down. You need hardcore A/B testing based on statistical significance, and rigorous respect of the data you collect. To make the iPhone and the iPad, you need neither of those. You need one guy who…

Competing on price is the one fool-proof way to always defeat Apple. Google must hammer Apple on price! Besides, is sheer craziness to just let Apple rule the smart phone market and let them have 40% profit margins!

Just as hardware and marketing is not in Google's DNA, so to the race to the bottom commodity pricing is not in Apple's DNA. Apple simply cannot compete on price.

We geeks get caught up in the tech side of things and don't even blink at paying upwards $2,500 for the total cost of a contract-locked smart phone for two years. But give the average non-tech person a choice between a $2500 iPhone, or a $200 unlocked Android that they can use on any carrier. It's obvious which choice the majority of consumers will make.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#117
post #49

Just throwing this out there: I consider it unethical to invest in Zynga. Edit: They are essentially using psychology, social and otherwise, to ultimately trick people out of their money. A classic on the topic: http://techcrunch.com/2009/10/31/scamville-the-social-gaming...

[deleted]

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#118
post #29

I think Google's worry about Facebook (partly justified, partly not) is starting to cause them to make pointless (and time wasting) decisions. If I had 5mins with Sergei and Larry, I would say (after taking a long sip from the free organic drink I just got from the snack bar we're standing next to) "Look, the real enemy is not FB but Apple (and sometimes your own engineering hubris, e.g. Buzz), so focus all your troo…

I know it seems retarded, but things like copying second life cost the company pretty little. Ten or twenty people's work for two years, thrown out and discarded. We're looking at a couple million down the drain. A lot for you or me, but not worth worrying about for them.

Sure, those things might be somewhat embarrassing, but I doubt they have a significant effect in the long term. (Except, that is, when they turn out to be a good idea and succeed.)

Also, for Apple to be a real competitor to Google, they would have to threaten Google's core money-maker, online ads, especially search ads. It's possible iAds will end up being such a competitor, and were I Google, I'd be concerned. But I'd be much more worried that for many people, "the internet" would become "facebook," and thus I wouldn't be able to show them ads.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#119
post #90

Does this mean we can finally abandon the idea that Google's mission is "to organize the world's information"?

In my opinion Google is all over the place, everywhere at the same time which could lead to overextension of resources and finances. This could ruin Google at some point in the future, they are losing focus.

Big tech companies should be all over the place. If they focus too much, they will die, because ability to change is a survival strategy in tech sector.

And this particular case seems to very strategic for Google. It's believed (inside Google too) that Facebook could be the major thread to Google, if people start searching in Facebook first and go to Google only as a second option. Thus, attacking Facebook directly is very strategic move.

And it seems to fit nicely to Android strategy too.

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