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Reddit needs help

blog.reddit.com

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Re: Reddit needs help

#241

Post by HolyoakeD »

petdog wrote: post #189
blhack wrote: post #170

Earlier quoted context omitted.

If you don't mind my answering this... Above here, I said that I would pay you $5 a month, and I would...but the only reason for that is that you I've talked to you on here (hacker news) before. To me the people runnign reddit are real . To me, you're a friend and I'm throwing $5 into the can that is duct-taped to your kegerator because you let me drink it for free... ...but for most people? What does reddit offer me…

> /r/pics? /r/askreddit? /r/iama? What? /r/iama is one of the best things that happened to reddit. Sure, most of the submissions are shit, but some are golden. > What does reddit offer me that I can't get elsewhere The community. Most of the value is in the comments. --- About usenet, you could try http://www.astraweb.com/ I bought the once-off 180gb plan. Text isn't even counted. It's going to last me years.

I got sick and tired of /r/iama once I saw the fifth or sixth 'IAmA Shut-In. AMA' post.

Re: Reddit needs help

#242

Post by fauigerzigerk »

runT1ME wrote: post #124
jedberg wrote: post #104

Earlier quoted context omitted.

Thanks for the suggestions. Some we have tried, others we would like to, and some are totally new. The big problem is that we spend most of our time just keeping the site up and don't have time to focus on these ideas, and Conde is unwilling to invest. We're hoping the reddit gold money gives us the flexibility to bring in the talent we need to make some of those ideas happen.

I don't really understand the notion that people hate Ads. People hate irrelevant ads. I'm stoked when an Ad reminds me of a new CD that came out of a band I like, or the latest book that people have been talking about, etc. I really think targeted Ads are the way to go. Hell, I wouldn't even mind filling out information to help target ads.

I hate ads with animations in them no matter how targeted. If it moves I block it aggressively. If it doesn't move, I even click on it sometimes to support the site.

Re: Reddit needs help

#246

Post by starkfist »

code_duck wrote: post #237
brunoc wrote: post #150

Earlier quoted context omitted.

I'd love to hear more about this ruby -> java transition if you're willing to share.

Generally, the steps are 1> rewrite your Ruby code in Java

Yeah, what he said... sort of. First we tried just smushing everything into JRuby, but that was a mess. We then split the app into a bunch of services, instead of one monolithic rails beast. Each new service is a simple java app. It was a gradual process, taking about 7 months.

Re: Reddit needs help

#249

Post by earl »

il wrote: post #137
jedberg wrote: post #104

Earlier quoted context omitted.

Thanks for the suggestions. Some we have tried, others we would like to, and some are totally new. The big problem is that we spend most of our time just keeping the site up and don't have time to focus on these ideas, and Conde is unwilling to invest. We're hoping the reddit gold money gives us the flexibility to bring in the talent we need to make some of those ideas happen.

I've had experience successfully monetizing all sorts of low-quality traffic, and I can tell you that it's possible to get decent CPM from any type of users, even users like redditors who don't click on ads as much. You should be able to easily pull at least $2 CPM from general/frontpage reddit traffic, and probably closer to $10 CPM from specific subreddits. At 280M pageviews, that's over $500K a month in revenue yo…

I'm dubious. I don't use reddit, but I just skimmed the site. You're totally right, reddit has done a shit job allowing people to advertise. That being said, I have some experience with monetization, and forum traffic, dominated as it is by page refreshes, monetizes like shit. For starters, pv per user is way higher than almost any other type of site. All display advertisers cut individual users off pretty quickly -- IME often under 3 pv per day -- after which you're purely displaying remnant inventory at $.1 to $.3 ecpm.

That said, they should immediately experiment w/ adsense, pubcenter, ideas ala stack overflow of embedding amazon referrals onto all books (not at all obnoxious IME), and some of the better display advertisers. Most of these are free and come with basically no commitment so why not. Also, they should embed quantcast's tracking pixel to get some idea about their demographics in a much cheaper fashion than comscore (NB: this could be misconstrued as an advertisement but I think it's good advice.)

Re: Reddit needs help

#250

Post by code_duck »

starkfist wrote: post #246
code_duck wrote: post #237

Earlier quoted context omitted.

Generally, the steps are 1> rewrite your Ruby code in Java

Yeah, what he said... sort of. First we tried just smushing everything into JRuby, but that was a mess. We then split the app into a bunch of services, instead of one monolithic rails beast. Each new service is a simple java app. It was a gradual process, taking about 7 months.

Admittedly, my list was a little short on specifics.
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