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E-commerce will evolve next month as Amazon loses the 1-Click patent

thirtybees.com

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Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#81

Post by oceanplexian »

tyrw wrote: post #6

I ran an ecommerce company for about a year, and one click checkout was the least of our concerns when it came to Amazon. The speed of delivery, prime benefits, brand recognition, and willingness to lose money on many if not most items are absolutely brutal to compete against. I'm glad one click checkout will be more broadly available, but it's probably not going to make much of a difference...

> The speed of delivery, prime benefits, brand recognition, and willingness to lose money on many if not most items are absolutely brutal to compete against.

What I'm hopeful of is that (barring evil patents or monopolies) all of those things should be able to be outsourced a third party vendor or service. Hopefully in the future you will be able to simply contract out alternative delivery service, or drone delivery, or "prime"-like membership programs with the click of a button or an API call.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#82

Post by mcintyre1994 »

octalmage wrote: post #55
jaymzcampbell wrote: post #5

Setting aside the madness that is the patent itself ever being granted, what I found most interesting on that post was that this could now (possibly) become an actual web standard in the future: > the World Wide Web Consortium (W3C) has started writing a draft proposal for one click buying methods. The W3C site itself has a number of web payment related proposals in progress[1]. The Payment Request API, in particular…

I used the Payment Request API in a project and it was great. Chrome currently has it implemented for Android, you call a JavaScript function, a prompt appears asking the user if they'd like to pay, they enter the security code and hit pay. All this feature actually does it give you the users credit card, phone number, and billing/shipping addresses. You still have to give that information to someone like Stripe. The…

Do you know if this is being used in iOS Safari for Touch ID in the browser too? Or is that something non-standard?

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#83

Post by jsjohnst »

bduerst wrote: post #78
elboru wrote: post #33

Earlier quoted context omitted.

I love paper books, I love seeing them in my shelf, but since I bought a Kindle I just stopped buying paper books. It is just too easy to buy a kindle book with one click. The process goes like this, someone recommends a book in HN, they provide an Amazon link, I read a couple of reviews, at this point I'm convinced about buying the book or not, or even if I'm not totally convinced, the price, and the easiness of jus…

I'm kind of the same. I would definitely kill to be able to buy DRM-free epub books from someone else other than Amazon and have it 1-click integrate with my kindle. Maybe some epub sellers could email it to your kindle with 1-click purchasing now?

PragProg has (or had at least) email delivery to Kindle after order, so maybe they'll do it?

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#84

Post by preordained »

fenwick67 wrote: post #67
TheBiv wrote: post #3

NOTE that the Registered Trademark of "1-Click" will still be valid and owned by Amazon http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4808:d4r...

How about "one-click"?

Haha. Single-click. 1-click-buy. The things you can claim rights to...utterly absurd.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#85

Post by [deleted] »

unkown-unknowns wrote: post #69
jaymzcampbell wrote: post #5

Setting aside the madness that is the patent itself ever being granted, what I found most interesting on that post was that this could now (possibly) become an actual web standard in the future: > the World Wide Web Consortium (W3C) has started writing a draft proposal for one click buying methods. The W3C site itself has a number of web payment related proposals in progress[1]. The Payment Request API, in particular…

Eons past, the HTTP status code 402 was reserved for future use; "Payment Required". Please to god W3C, take 402 and make it part of that standard! I so wish for us all to be able to respond 402 and have a simple standard way to charge.

[deleted]

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#87

Post by shimon »

clan wrote: post #77
ams6110 wrote: post #18

Earlier quoted context omitted.

These days the retailers don't (or shouldn't) store it. They store a token that the payment processor (e.g. Stripe) uses as a key to the card data that they store. If you as a retailer have your checkout page set up properly, the actual card data never hits your server.

That only makes it slightly better. It is still stored at payment provider. Hopefully they are better at safeguarding my data. But if I only supplied a token. with a value I determined I would not have to worry.

If you're sufficiently motivated, you can do this today with Virtual Credit Card Numbers: https://en.wikipedia.org/wiki/Controlled_payment_number#Virt...

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#88

Post by twothamendment »

tyrw wrote: post #6

I ran an ecommerce company for about a year, and one click checkout was the least of our concerns when it came to Amazon. The speed of delivery, prime benefits, brand recognition, and willingness to lose money on many if not most items are absolutely brutal to compete against. I'm glad one click checkout will be more broadly available, but it's probably not going to make much of a difference...

I use amazon for many of the reasons you listed - but the first thing I do on a new device is turn off 1-click. I can't see this patent changing the game for anyone.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#89

Post by djsumdog »

YCode wrote: post #32
tyrw wrote: post #6

I ran an ecommerce company for about a year, and one click checkout was the least of our concerns when it came to Amazon. The speed of delivery, prime benefits, brand recognition, and willingness to lose money on many if not most items are absolutely brutal to compete against. I'm glad one click checkout will be more broadly available, but it's probably not going to make much of a difference...

A lot of people don't realize (or maybe care?) that Amazon makes up a fair amount of that loss from screwing over distributors and third party sellers. The Walmart of the Internet, I suppose. FWIW I usually try to find more direct sources before buying on Amazon. If the other source can drop a few bucks off the Amazon price and offer free shipping I'll buy it direct from them.

I stopped shopping at Wal-Mart around 2009. When I returned to the US in 2012, I saw Amazon as the new Wal-Mart and stopped shopping there.

I realize Target and Kroger probably implement the same tactics as WM now, same with eBay/Newegg sellers and Amazon, so I realize it's more symbolic than anything.

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