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Google Secretly Invested In Zynga, Preparing To Launch Google Games

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Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#11
post #9

Farmville is evil; Zynga makes Farmville; Google invested in Zynga. Q.E.D. ;-)

Google bought DoubleClick. They were tainted from then on, as far as I'm concerned. DoubleClick had a known shady history, and executives from DC moved into positions of influence within Google.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#14
Can you imagine working on Farmville? I mean, it would be like going into work every day to refine the equivilent of the Fisher Price moo farm toy [1] except a) for adults and b) relatively juvenile. Imagine the meetings, mostly run by marketing idiots.

"Okay, we need the new chewy coco grove coconut tree special item out by next Monday. So that means everyone's coming in on saturday."

But how can you argue with 85 million users and a billion in revenue? Google sure can't.

[1] http://www.youtube.com/watch?v=ek_qxoGDyAw

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#16

Can you imagine working on Farmville? I mean, it would be like going into work every day to refine the equivilent of the Fisher Price moo farm toy [1] except a) for adults and b) relatively juvenile. Imagine the meetings, mostly run by marketing idiots. "Okay, we need the new chewy coco grove coconut tree special item out by next Monday. So that means everyone's coming in on saturday." But how can you argue with 85 m…

How is this different than the rest of the game industry?

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#17

Does this mean we can finally abandon the idea that Google's mission is "to organize the world's information"?

I don't think so. Games are a gateway into the living room, which plays into the other half of their mission: making that information universally accessible and useful.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#18
post #12

I don't quite understand how this fits into the grand scheme of Google. Now I think Google is just buying stuff to buy stuff. Though I could see acquiring user-interaction data being useful, especially in the casual space.

Google is freaking out over Facebook. This gives them both a chance to build out their own social graph (say as a launch partner for Google Me), and access to a copy of most of Facebook's.

This data is important for search, but critical for ads.

Re: Google Secretly Invested In Zynga, Preparing To Launch Google Games

#19
post #10

Does this mean we can finally abandon the idea that Google's mission is "to organize the world's information"?

Not if the article's argument is correct and this is really about the social graph.

There's tons of money to be made off social games alone.

And to the extent that it's about "the social graph", it's about making money off the social graph. There's nothing inherently wrong with that, but as Google becomes increasingly involved with owning, controlling, and/or providing content, as opposed to just "organizing" it (indexing the web, organizing email, etc.), their mission statement becomes more PR fluff than truth.

With Search and Gmail, their ability to obtain user data at least hinged upon Google's superior ability to index web and email information and make it "universally accessible and useful." Obtaining social graph data through an existing social games developer isn't like that at all.

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