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Video is Coming to Reddit

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Re: Video is Coming to Reddit

#41

Post by goeric »

koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

I think it's pretty simple and I always wondered why they didn't do it sooner. Reddit is already one of the most popular sites on the Internet - but since it was just an aggregator it constantly took users off their site. Now they're owning more and more of the content and keeping users there longer. Sure, video is expensive, but now they have a much bigger revenue opportunity. They can't monetize videos they don't host.

Re: Video is Coming to Reddit

#42

Post by stephengillie »

j-walker wrote: post #39
koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

> I don't get what they're plan is. "This launch is a giant step forward in our efforts to bring rich content to Reddit, following last year’s release of native image hosting and our introduction of native video ads earlier this year." Which means having to watch a 30 second ad before a 15second video clip.

Also another giant step away from Imgur, who has a very simple YouTube-to-hosted-GIF meme maker.

Re: Video is Coming to Reddit

#43

Post by parthdesai »

j-walker wrote: post #39
koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

> I don't get what they're plan is. "This launch is a giant step forward in our efforts to bring rich content to Reddit, following last year’s release of native image hosting and our introduction of native video ads earlier this year." Which means having to watch a 30 second ad before a 15second video clip.

Looks like i'll have to remove reddit from whitelisted sites on my ad-blocker. Sigh.

Re: Video is Coming to Reddit

#44

Post by [deleted] »

koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

[deleted]

Re: Video is Coming to Reddit

#45

Post by digitalzombie »

goeric wrote: post #41
koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

I think it's pretty simple and I always wondered why they didn't do it sooner. Reddit is already one of the most popular sites on the Internet - but since it was just an aggregator it constantly took users off their site. Now they're owning more and more of the content and keeping users there longer. Sure, video is expensive, but now they have a much bigger revenue opportunity. They can't monetize videos they don't h…

> Sure, video is expensive, but now they have a much bigger revenue opportunity. They can't monetize videos they don't host.

I totally see your point but shouldn't they monetize what they have now before go on to tackle other revenue venture?

Or is it better to tackle all possible revenue venture at the same time?

I feel like it's stretches them thin no?

Re: Video is Coming to Reddit

#46

Post by zubspace »

Content uploaded to youtube/imgur and embedded in reddit has the avantage, that you actually serve two communities at once with the (tiny) possibility of going viral in both. As a content creator I'd prefer that. Moreover users can discover older content easier in youtube with the stream of recommendations of similar content.

If your goal is to reach the largest audience it doesn't make sense to me to only hide it in reddit.

Re: Video is Coming to Reddit

#47

Post by zamalek »

koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

> > especially those who capture videos on their phones

I guess this is a problem with the in-house Reddit app. There are many problems which can, and should be, solved on the frontend. This is one of them.

> I don't get what they're plan is.

Exactly, they could just add gfycat/imgur support to the app (which is what Sync already does).

> losing money

They will also have to deal with DCMA (historically, the content hosts have), which means hiring people to vet false claims. Not to mention that redditors are ferocious when it comes to false claims and 'censorship.' This is a PR nightmare waiting to happen.

Re: Video is Coming to Reddit

#48

Post by dragonwriter »

zamalek wrote: post #47
koolba wrote: post #36

> If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many…

> > especially those who capture videos on their phones I guess this is a problem with the in-house Reddit app. There are many problems which can, and should be, solved on the frontend. This is one of them. > I don't get what they're plan is. Exactly, they could just add gfycat/imgur support to the app (which is what Sync already does). > losing money They will also have to deal with DCMA (historically, the content h…

> They will also have to deal with DCMA (historically, the content hosts have), which means hiring people to vet false claims.

No, it doesn't. You can just honor any facially-valid notice and give the user the opportunity for counter-notice, and (if you care about liability to users, which you probably don't need to) then also honor any facially-valid counter-notice.

The DMCA safe harbor process is designed specifically so that content hosts have no need to care about whether a claim is true or false if they follow it.

Re: Video is Coming to Reddit

#49

Post by mulmen »

pgrote wrote: post #2

What is the end game for Reddit? Control of the videos so they can sell ads, right? Does the benefit redditors? No. Based on the testing so far the mobile player is not ready for prime time nor is the backend video infrastructure. Videos lag horribly and spin sometimes forever .. as if the connection was broken.

Video playback is hard. Does Reddit have the technical resources to make this work? Only a handful of companies have pulled it off.

Other than YouTube are there any web video players that are ready for prime time? Facebook's player is as much of a nightmare of usability as would be expected from the rest of their site, it's unusable for me on both an iPhone 6s in their native app and on the web. Netflix does a good job in their apps but I haven't used their web player in years, is it any good?

News sites seem to love auto-playing videos that don't actually play but still follow the visitor through the page. If the videos do play I can look forward to my laptop fans ('14 RMBP) immediately kicking into high gear. Is this the experience I can look forward to on Reddit?

Re: Video is Coming to Reddit

#50

Post by tinus_hn »

dragonwriter wrote: post #48
zamalek wrote: post #47

Earlier quoted context omitted.

> > especially those who capture videos on their phones I guess this is a problem with the in-house Reddit app. There are many problems which can, and should be, solved on the frontend. This is one of them. > I don't get what they're plan is. Exactly, they could just add gfycat/imgur support to the app (which is what Sync already does). > losing money They will also have to deal with DCMA (historically, the content h…

> They will also have to deal with DCMA (historically, the content hosts have), which means hiring people to vet false claims. No, it doesn't. You can just honor any facially-valid notice and give the user the opportunity for counter-notice, and (if you care about liability to users, which you probably don't need to) then also honor any facially-valid counter-notice. The DMCA safe harbor process is designed specifica…

You also need to ban users with multiple infringements and if the problem gets large enough, implement an automated detection system. YouTube didn't build ContentID out of the kindness of their heart.
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