72% of Consumers Don't Know What Net Neutrality Is

Wouldn't that offer a big competitive opportunity for an ISP that supports Net Neutrality?

And for the second. Imagine that your neighbors are ordering stuff from Amazon. Amazon is making lots of money delivering to the homes. However, they are overloading our neighborhood roads with their vehicles. Our neighborhood roads have become congested because of Amazon. Now Amazon is saying that this congestion is solely our problem. However, since they are the ones making money from our roads, we want them to pay their fair share for profiting from our roads. We are only doing this for big corporations like Amazon who are not paying their fair share and causing us congestion. We have never tried to make mom and pop stores pay this fee.

That's a good scare tactic, but isn't very informative (or necessarily true). Net Neutrality only came into effect on June 12, 2015. I don't think people will recall paying extra to watch Netflix or YouTube before that date (because they weren't). And paying extra probably won't be the effect if net neutrality is rolled back, so it will undermine the argument to reinstate it.

The problem is that we need net neutrality to help balance the power against big vertically integrated Media/ISPs like Comcast and Time Warner. But it is more about the future potential abuse, so people won't care until there is some event that really affects a lot of people.

The problem with this analogy is that cable already comes in packages. The key here is that you already pay for the access to all channels. But all of the sudden they see a new revenue stream in restricting access to promote their own properties.

So, it's not the internet that is being regulated: It's ISPs (Net Neutrality is the wrong word to use). You already pay for internet access, so does Netflix. Why all of the sudden would you want to let ISPs charge more for what you are already paying for?

And opponents (Time Warner, Comcast, Verizon, et al.) all say they totally support NN, but oh, they don't want to be forced to obide by it for "reasons". And there are already examples of ISPs (Verizon, namely) throttling others or exempting their traffic (from data charges). Lawmaker opponents keep claiming it's "regulating the internet", but it's not -- it's regulating ISPs since they have mono/duo-polies.

Ignoring Net Neutrality is something that financially benefits ISPs especially when ignored as part of a cartel. When noone does it, noone has the incentive to implement it.

Also, do you really think a new ISP can just appear, dig up new cables, wire up whole swaths of United States without being obstructed by existing ultra-rich companies lobbying in the local and federal government? (It's a rethorical question, here in my county the main Telecom used a lot of dirty tactics to make sure that the competitor had utter hell of a time trying to dig in their FTTH to compete with major telecoms obsolete copper system. The digging and building permits had to be fought on basis of every few city blocks due to bribery and friends in mayors office).