Google AMP is bad for e-commerce
thirtybees.com
Google AMP is bad for e-commerce
1–10 of 159 posts
Re: Google AMP is bad for e-commerce
#2I cannot see AMP remaining viable in the long run. I think there is going to be a lot of push back or non adoption because the walled garden is just a way to track users and advertise to them better.
Re: Google AMP is bad for e-commerce
#3I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.
Re: Google AMP is bad for e-commerce
#4I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.
I appreciate your optimism, but my read is that current Google management is very heavily invested in this idea and will fight hard before they give it up.
In addition AMP has penetrated other platforms, like Facebook, Twitter and Pinterest.
The cat is out of the bag, and it will not be easy to put it back.
Re: Google AMP is bad for e-commerce
#5AMP is fine. AMP Cache is embrace, extended and break the web in fairly fundamental ways.
Re: Google AMP is bad for e-commerce
#6I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.
I appreciate your optimism, but my read is that current Google management is very heavily invested in this idea and will fight hard before they give it up. In addition AMP has penetrated other platforms, like Facebook, Twitter and Pinterest. The cat is out of the bag, and it will not be easy to put it back.
I agree. AMP Cache discrimination won’t be shelved by Google, but by the antitrust cases that will destroy Google otherwise.
Re: Google AMP is bad for e-commerce
#7I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.
What keeps you from simply not using it?
Re: Google AMP is bad for e-commerce
#8I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.
What keeps you from simply not using it?
Oh? So how do I get into the AMP carousel on Google search without implementing AMP on my site?
This is a major ranking factor, in some situations moving sites that would be on page 13! to the #1 spot in search. In other cases, the effect is less visible.
That is what keeps people from not implementing AMP.
And you get this ranking benefit not for using AMP, or for a certain performance, but it is given to everyone that uses Google’s AMP version, from Google’s CDN, with Google’s tracking solutions. If I want to run AMP from my own CDN, I can’t do it, and if I want to avoid Google’s cache, because I have my own CDN, I also don’t get the ranking boost.
Re: Google AMP is bad for e-commerce
#9The author seems to completely misunderstand the point of AMP. It was never designed or created for dynamic, interactive content, especially e-commerce.
This is like complaining that a hammer is bad for driving screws.
Re: Google AMP is bad for e-commerce
#10Earlier quoted context omitted.
What keeps you from simply not using it?
Oh? So how do I get into the AMP carousel on Google search without implementing AMP on my site? This is a major ranking factor, in some situations moving sites that would be on page 13! to the #1 spot in search. In other cases, the effect is less visible. That is what keeps people from not implementing AMP. And you get this ranking benefit not for using AMP, or for a certain performance, but it is given to everyone t…
> If I want to run AMP from my own CDN, I can’t do it
Got a source for that? I always heard that the criteria for the carousel was AMP-compatibility, not being hosted on Google's CDN.