Many people I know have always pirated software and TV and said once there was a reasonable way to get it legally they would pay for it. I haven't seen this be the case. I don't think you can convert pirates. It is possible however to convert legal users to pirates by having systems that annoy people who have legally purchased. I don't know how you strike the balance. I hate the entitlement of people who pirate stuff…
Well I used to pirate 100% when I was a student but now I have money to spend, I purchase things legally. I cant even remember the last time I opened a torrent client.