I can't quite believe the argument that Facebook is Big Brother, because the first suggestion the author suggests is "stop using Facebook". In 1984, I believe the most compelling attribute of "Big Brother" was that he/it could not be willfully turned off. So, for this to be an appropriate analogy, Facebook would need to be able to legally compel you to have the app on your phone, and if you illegally removed the app/…
What certainly can't be turned off willfully now is the Internet; not FaceBook or Google. So the question is : is the Internet BigBrother. The idea of internet or even its hardware infrastructure is certainly not BigBrother. Now, the combined power of GG, FB and others certainly is a problem. And I'm sure there are people with the capability to combine their powers. Now, the questionis who can exert sufficient power over GG and FB ? I can think of the POTUS but wall, I'm sure it's not that simple. But intenet is certainly the machine of global surveillance...
But everybody knows that.
The question for me is : will internet inevitably becomes the monster we're fearing ? Personally I don't know, so I'm careful. But the fact is that we're becoming a society based on metrics and that scares me because it de-humanize us...