Earlier quoted context omitted.
The conclusion I've come to regarding Google is that you just have to accept it for now. The services that they provide are so above and beyond anything from any other provider that to not use them puts you at a great disadvantage. Google search is an order of magnitude above the competition. There is no serious alternative to Google maps. The level of integration that Google Calendar has with practically everything…
Neither is "fundamentally evil", and also both are. They are both corporations attempting to keep you in their ecosystem, using similar methods, that fundamentally make their money from targeting ads to you. There's no evil overlord at the top of either company (I hope) - their evilness must be judged by how likely each of them are to lead us into a techno-dystopia. And the more you consolidate to Google, the closer…
We'll have to disagree here. I think Zuckerberg is an evil, amoral person to his core. This hardly needs reposting, but I can't recall Brin or Page ever going on the record calling their users "dumb fucks".[0]
[0] http://www.businessinsider.com/embarrassing-and-damaging-zuc...