Let's talk about Solar City. Their product is intended to be a solar roof, indistinguishable from a typical roof from street level. Costs look to be in the $50,000+ range. The marketing is that homeowners will not only drive electric vehicles, but go completely off grid by storing the energy collected into Tesla batteries. In order for this to make financial sense, there needs to be an ROI for the homeowner. So... ho…
You are missing the point. Tesla customers care about money as much as Apple customers do...they don't. What they care about is being part of the future...today! Tesla customers look at ICE cars and grid dependence like Apple owners look at feature phones...pity full.
I have talked to enough tesla owners and fans to tell you that they haven't even heard of Renault Zoe or BYD ev300. And they would never consider Chevy bolt. Its all about the brand name, and not about futuristic electric cars. Tesla could start making ICE cars and they will still buy them