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Instagram daily use surpasses Snapchat

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Re: Instagram daily use surpasses Snapchat

#91

Post by acheron »

pygy_ wrote: post #89
alaskamiller wrote: post #44

Earlier quoted context omitted.

Nope. Now the point of snapchat is to binge watch videos of other people. Snapchat sells ads the same way the media company does. So their KPI is time spent, like how a broadcast company determines ad rates. Their strategy is to detach the accountability of clicks or performance. You spend six figures with Snap to impress your brands to the same demo (Gen Z) that used to tune in to MTV (Gen X) and Youtube (Gen Y). As…

> ... (Gen Z) ... (Gen X) ... (Gen Y) ... Did we just run out of letters to describe generations?

Gen AA is coming soon.

Re: Instagram daily use surpasses Snapchat

#92

Post by adjkant »

dx034 wrote: post #53
adjkant wrote: post #35

Earlier quoted context omitted.

> If autoplay means people watch more stories, then so be it. I don't understand what you're trying to say or suggest here. If anything, Snapchat should implement autoplay for themselves and see what happens. It's at least worth a test. They did implement it and rolled it back. I think it has to do with use case. Instagram is very much like Facebook in that it is an addictive feed style. Snapchat is more selection. >…

> Advertisers love young people, and that's where they are. Not necessarily. Advertisers love people who are young and have money. So 20-35 is much more valuable than 12-16. Not sure where the average age for Snapchat users is, but I can imagine that they have a higher share of users who are too young to generate revenue for advertisers. Unrelated to that it's just because advertisers are slow to catch up. Generally,…

Their S1 says their largest age group is users aged 18-24, beating out what I would assume is 13-18.

https://www.bizjournals.com/losangeles/news/2017/04/03/snapc...

The above shows the split of users over 18, but isn't helpful is showing how many are age 13-17 and the proportions.

https://www.statista.com/statistics/326452/snapchat-age-grou...

According to this, 80% of users are over 18, with over 50% falling into that 18-34 block.

Re: Instagram daily use surpasses Snapchat

#93

Post by laser »

jgtrosh wrote: post #67
laser wrote: post #58

Earlier quoted context omitted.

If Google intentionally slowed its search results by 10%, would people not spend more time on the site? Perhaps even to the tune of 10%? But would people suddenly love Google 10% more? As a more explicit example, Facebook used to allow you to type a friend's name into the search bar on desktop, and a card would come down (with other possible people too you could select/down-arrow to) so when you hit enter you would g…

Just a small reaction to your premise that slower search results would lead to more time spent on site: > https://doi.org/10.1145/2600428.2609627 > Impact of Response Latency on User Behavior in Web Search > Query response latency. : > In [18], the authors exposed a commercial search engine’s users to response time delays of varying magnitude and observed the impact of different levels of delay on users’ long-term se…

Thanks, in the back of my mind I thought this might not be the best example, as I vaguely remembered reading a similar study from Facebook where slowing their users pages down resulted in less time spent on the site. I think the second example holds more clearly, though, and the general point that keeping users on your site longer doesn't mean you're actually adding additional value to their life.

Re: Instagram daily use surpasses Snapchat

#94

Post by hahahsnap »

what_ever wrote: post #45
hahahsnap wrote: post #22

Earlier quoted context omitted.

Do you think running a social media app which is multimedia heavy for developing countries give you profit? Sorry that's not true. Facebook generated revenue of ~25 million for 2016 in India. Supporting 100s of millions of users content for 25M dollars. I'm sorry this is a lossy business but good thing to keep increasing number of users to pump up the stock price and keep engineers motivated. Snapchat won't go to cou…

If you see this thread, you are the only one defending Snap and you yourself have uninstalled Instagram. I personally used both for a while and now I have pretty much stopped using Snapchat in favor of Instagram. Sure Snapchat is still the more known of the two when it comes to sending photos directly but that's not where money is made. Money is made in stories by having sponsored stories and ads inserted between the…

Please post your demography, age, what your social network looks like. We can discuss from there why you're using instagram instead of snapchat :)

Teenagers don't have money but they have drive purchasing decisions within a family.

"once they know that Instagram has more users and more eyes" >> Advertisers just don't look at raw numbers. They advertise over a target audience. US, age, gender, mobile phone users: 18-24. Snapchat got a generation of users which facebook/instagram is not able to get. FB and instagram is using their demographics which is not at all important to manipulate snapchat stock price.

If advertisers are paying more money just for some random views, then ad industry has some serious issues and it's not called effective advertising.

Re: Instagram daily use surpasses Snapchat

#95

Post by astrostl »

slackoverflower wrote: post #75
astrostl wrote: post #64

I really can't get over how poor I find Snapchat's UI/UX to be, and I don't _think_ it's because I'm old. But I second-guess it.

Snapchat is very easy and intuitive to use. I'll never understand people saying they can't use the app. Also every US college student right now uses Snapchat for all communication. FB should be scared

Hidden information is the definition of unintuitive. "Easy once you get the hang of it" is the definition of unintuitive.

Snapchat has six main screens: home, west, north, south, east, and east-east. There is no indication that this is true, it has to be (randomly) discovered or taught. That it is easy to swipe left or right, or to remember that the up screen is your profile, has nothing to do with whether or not something is intuitive. Intuitive would be this being obvious.

Touching an app icon to open it is intuitive and easy. Force-touching a keyboard display to open up a cursor slider is easy, but not intuitive.

Re: Instagram daily use surpasses Snapchat

#96

Post by nv-vn »

k-mcgrady wrote: post #52
nv-vn wrote: post #28

The whole point of Snapchat is that it's not about sitting down, taking a high quality photo, editing it, etc. It's a messaging app meant for quick replies. You send someone something and they reply back. That's fundamentally different from Instagram's model of user interaction. It's like comparing time spent in iMessage to time spent on YouTube: it doesn't make sense.

You're looking at the wrong parts of Instagram. Instagram Stories and Direct Messaging (both of those = Snapchat minus discover) have really taken off. I think everyone I know has switched away from Snapchat. The main reason being that they were also already on Instagram and it now does what Snapchat does plus non-ephermeral photo sharing. Why be on both in that case?

Everyone you know at what age? Teenagers continue to use the two products for very distinct uses. Snapchat still has a ton of features (groupchats, geofences, geofilters (+ custom user-made ones), etc.) and is probably the #1 messaging app at most high schools. Instagram stories haven't caught on nearly as much (some people use them, but very differently from Snapchat stories - 1 high quality selfie/arts-y pic that fits the normal Instagram style every day vs. an actual "story" of their day). Asking why someone wouldn't use both is like asking why someone would use both Twitter and Facebook when Facebook can do everything Twitter can.

Re: Instagram daily use surpasses Snapchat

#97

Post by nv-vn »

dx034 wrote: post #51
nv-vn wrote: post #28

The whole point of Snapchat is that it's not about sitting down, taking a high quality photo, editing it, etc. It's a messaging app meant for quick replies. You send someone something and they reply back. That's fundamentally different from Instagram's model of user interaction. It's like comparing time spent in iMessage to time spent on YouTube: it doesn't make sense.

Posting on instagram won't take much longer than on snapchat, most of the time to arrange the picture will be spent in the camera app. When it comes to viewing (which is where ad revenue is generated), both apps have similar customer behaviour.

People regularly send ~20 snaps in a minute. I highly doubt anyone uses Instagram to post/send something that often.

Re: Instagram daily use surpasses Snapchat

#98

Post by nv-vn »

llccbb wrote: post #82
nv-vn wrote: post #28

The whole point of Snapchat is that it's not about sitting down, taking a high quality photo, editing it, etc. It's a messaging app meant for quick replies. You send someone something and they reply back. That's fundamentally different from Instagram's model of user interaction. It's like comparing time spent in iMessage to time spent on YouTube: it doesn't make sense.

I agree that Snapchat and IG are two different use cases. And I find myself annoyed at the constant stream of tech journos pushing the narrative of "there can only be one!". Email and SMS coexist in the same way that Snapchat and IG could coexist. I use each of these apps daily and for different reasons. Snap is probably way overvaluated currently, but that is a separate problem in my mind.

Yeah, the HN narrative comes from the perspective of people who either don't use the app or have only used it lightly (both of which probably mean they aren't in SNAP's target audience). Showing a venn diagram of features with most of them on Instagram's side might convince a HN-er to use Instagram, but regular users don't seem to care in my experience.

Re: Instagram daily use surpasses Snapchat

#99

Post by nv-vn »

kfriede wrote: post #71
k-mcgrady wrote: post #52

Earlier quoted context omitted.

You're looking at the wrong parts of Instagram. Instagram Stories and Direct Messaging (both of those = Snapchat minus discover) have really taken off. I think everyone I know has switched away from Snapchat. The main reason being that they were also already on Instagram and it now does what Snapchat does plus non-ephermeral photo sharing. Why be on both in that case?

Anecdotal, but this was me. Once I realized that I can find and follow more interesting people on Instagram in comparison to Snapchat, I stopped using Snapchat altogether.

That's the point though. Instagram is fundamentally about following, Snapchat is fundamentally about talking to friends. Both let you escape that bubble obviously, but the two remain distinct. If you were using Snapchat mainly as a way to follow people, it's quite clear why you'd switch to Instagram. If you've been using it to communicate with friends, it's a whole lot harder to switch. Snapchat fills the gap of Facebook Messenger - primarily for talking to friends, but also features stories. I don't see anyone telling people to switch from Messenger to Instagram.
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