Earlier quoted context omitted.
Perhaps. They are losing people like me though. I will never pay for a subscription to read a website and I will continue using adblockers to get rid of annoying ads. But they could still profit from me. There are less annoying ways to monetize which I might accept. For example affiliate links to buy products I am interested in (books, video games, gadgets). I'd be willing to pay % extra for some nice product in orde…
There's no way that affiliate links can pay the bills for publishers; numbers don't ad up (otherwise everyone would do it, and no one does -- well, actually, there's extremely limited situations where it works in some consumer corners, but those situations are limited and the total amount of revenue is also very limited). And how much extra traffic are you really going to refer? Ads are sold on the thousand -- $X per…
Either way I assume people like me are a fast growing part of millennial population so their business model based on ads is doomed to fail anyways.