Revenue from my first day running iAd

#1

Post by jzting » Thu, Jul 08, 2010, 7:27 AM UTC

Revenue from my first day running iAd
dl.dropbox.com

Re: Revenue from my first day running iAd

#2

Post by jzting » Thu, Jul 08, 2010, 7:30 AM UTC

This is from a utility app that was released today. I was quite surprised by the return, though I'm not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.

Re: Revenue from my first day running iAd

#3

Post by DanBlake » Thu, Jul 08, 2010, 7:31 AM UTC

wow, $150 CPM trumps the internet

Re: Revenue from my first day running iAd

#4

Post by skream » Thu, Jul 08, 2010, 10:23 AM UTC

Impressive numbers. I've been looking for some iAd reports, has anyone got more links like this?

I assume your app is free?

Re: Revenue from my first day running iAd

#5

Post by rmoriz » Thu, Jul 08, 2010, 10:59 AM UTC

impressive. Keep us up to date about the numbers of your LED Light app.

Re: Revenue from my first day running iAd

#6

Post by nostromo » Thu, Jul 08, 2010, 6:15 PM UTC

Is this sustainable? As an advertiser, I probably wouldn't want to pay those rates to be included in an app people use while trying to find something that fell under their car seat at night.

Re: Revenue from my first day running iAd

#7

Post by SeoxyS » Thu, Jul 08, 2010, 6:16 PM UTC

iAd has good eCPM, but there's no way that's sustainable.

Re: Revenue from my first day running iAd

#8

Post by cmelbye » Thu, Jul 08, 2010, 6:27 PM UTC

jzting wrote: post #2

This is from a utility app that was released today. I was quite surprised by the return, though I'm not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.

I'm not sure the novelty will wear off though. I played with the Nissan LEAF ad a few days ago, and it was genuinely an engaging and enjoyable experience, certainly more so than any other ad platform I've seen.

Re: Revenue from my first day running iAd

#9

Post by Indyan » Thu, Jul 08, 2010, 6:29 PM UTC

nostromo wrote: post #6

Is this sustainable? As an advertiser, I probably wouldn't want to pay those rates to be included in an app people use while trying to find something that fell under their car seat at night.

Quite obviously the eCPM will go down as the novelty factor wears off.

Re: Revenue from my first day running iAd

#10

Post by gyardley » Thu, Jul 08, 2010, 7:06 PM UTC

It seems Apple is calculating eCPM off of the impressions actually shown, not the number of requests made. Since the fill rate was only 34.9%, I'd argue the actual eCPM for this developer is $51.49, not the reported $147.55.

These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.