Earlier quoted context omitted.
At $149, it is more expensive than many Mini-ITX boards with a 1.66MHz dual core Atom, which come with quite a bit more on board peripherals (SATA, 7.1 audio and the like). Once you add RAM the price difference narrows (or even reverses if you put more than 1GB, which you couldn't do withe the BeagleBoard), but you get quite a bit more power and flexibility at a comparable price.
The main advantage of a BeagleBoard over a Mini-ITX system is significantly lower power consumption. The entire BB can run on a single USB port (5V 500ma). Otherwise, cell phones would be running Intel and AMD processors.
=/ Arm units are definitely cool. Look at the maple leaf, and other Arm 3 based units. Very very cheap stuff. Very very powerful.
Arm is definitely seizing control of the embedded device market, and linux with it.