This is part of a long and slow change in the role of higher education. Previously, college was seen as being for people who academically deserved it. College was not for teaching high-school level concepts, it was for teaching advanced concepts to students who had already demonstrated some bona fides. Now, it is seen as an extension of high school; the onus is on the college to mold all comers into more educated and…
Perhaps the US wouldn't have this issue if we had a strong vocational program culture.
An incoming student that can't write a cogent essay or do basic math problems simply isn't ready for any traditional degree program. The best they can do, if they're not going to grind through remedial courses, is to start training for a job.