The use of "malice" here seems ambiguous, and I'm having trouble finding an interpretation that makes sense to me. If you say that X does A out of malice, I can see it meaning
(1) X does A, and X expects that X doing A will have an outcome that is morally bad from X's point of view
(2) X does A, and if an arbitrary other person Y did A, X would expect it to have an outcome that is morally bad from X's point of view
(3) X does A, and you (the commenter) expect A to have an outcome that X would find morally bad
(4) X does A, and you (the commenter) expect A to have an outcome that you (the commenter) would find morally bad
(any others I missed?)
(1) seems like a strict definition of malice that is actually extremely rare in the wild (and I don't think anyone here has accused Gizmodo of), whereas (4) is catch-all but seems nearly indistinguishable from "Gizmodo did a bad thing" which is not a very ironic thing to say. (3) sounds more like an accusation of stupidity than of malice. (2) seems pretty close, but one might want to label it "hypocrisy" and it's not clear that it applies here - after all, it's not like the 10-something media outlets in the list who did roughly the same thing were visibly appalled at each other.
Maybe the interpretation should actually be something like
(2') X does A, and if an arbitrary other person Y did a thing A' that (you, the commenter? X?) deem(s) similar to A, then X would expect an outcome that X deems morally bad
(and natural candidates for A' would be right-wing "fake news" or HBD-style cherrypicking in the class of what the perpetrator themselves would perceive as "artistic embellishment and hyperbole to get across an essentially true and important point" but opposed parties would perceive as "intentional misleading"), but then the accusation of malice completely hinges on getting X themselves to agree that A and A' are actually similar. As far as I can tell, rejecting equivocation between extraordinary measures for the Good Cause and extraordinary measures for the Evil Cause is known to be fairly standard for the Social Justice movement, so it's unlikely that the comments in question would expect X to agree, and hence unlikely that the comments in question are implicitly accusing Gizmodo of acting out of malice.