Collusion of content ownership and distribution causes such mess. It should really be prevented by anti-trust, and if it doesn't prevent it, something is seriously broken and not working as it should.
actually, it's distribution decoupled from actual value creation that has given us things like 4 hour football games with 10 minutes of live play. I would prefer that content is sold without need for a middle man. Seems easy when spotify does it and there are no commercials but they aren't doing 4k streams. I think top quality spotify is 240 or 320kBPS. Netflix needs 4x that for their lowest, "wouldn't watch it on my…
Not everyone can afford a CDN and a lot of other things in between the source and the user, especially creators. Sure, in theory they can just sell video from their sites, but in practice infrastructure costs a lot of money.
Unless video will move to decentralized distribution (pirated one did already, so why can't legal one too), distributors will have their piece of the pie.