The question is, if you have a load of high-value inventory to shift, but your audience isn't susceptible to it, why not treat this as an optimization problem and make them?Susceptibility to action is binary. If the audience isn't susceptible then they won't ever convert, or take action.
I'll never buy a Yoni Egg [1], and no amount of targeting or putting advertisements in front of me will cause me to make a purchase of one.
However there might be a world in which I would buy a box of feminine products, even though I am a man. For example if my daughter is sick or incapable of getting them for herself. In which case, a social or other network knowing that
1. I have a daughter
2. That she is sick
3. What her time based need of these products is
4. That there is a preference for a certain product in this category
5. I can get the product cheaply or easily
Makes my life easier, by saying: "Hey [user] we see that you may be in a scenario that this particular product/service would be helpful right now"
Even though at that point I might not even know that I need to help get that when I go to the store because of social anxiety or embarrassment preventing from asking.
So yes, I believe in an all seeing all knowing AI god that will guide and optimize our behaviors. That is not a sarcastic comment.
[1]https://yoniegg.com/what-are-yoni-eggs/