Live data from Hacker News

Amazon owns a whole collection of secret brands

qz.com

41–50 of 100 posts

Re: Amazon owns a whole collection of secret brands

#41
post #33

Earlier quoted context omitted.

I don't understand this kind of callous judgement of writers trying to make money. We don't see judgement here for the Amazon engineers that wrote the ref system, or Amazon for, well, selling product. I find it frustrating - somehow the writer has no integrity because they want money for their work? What, to you, would have been an acceptable way for this writer to present their research? Raw data handed to the inter…

> somehow the writer has no integrity because they want money for their work? Writers job is writing article, spread news and knowledge, and make money. If you write ads and claims it an article or news, you loss your integrity? Does this sound reasonable to you?

Before you ask whether that sounds reasonable, I'd need to be convinced this is an ad. To me it is an article, one that apparently someone had to thumb through a couple hundred patent applications to write, among other research.

Re: Amazon owns a whole collection of secret brands

#42

What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…

to add to your post, that affiliate link stays active on amazon accounts that clicked it for 24hours and pays out to the owner for every product purchased in that time frame

Re: Amazon owns a whole collection of secret brands

#44

What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…

[deleted]

Re: Amazon owns a whole collection of secret brands

#45
post #11
post #3

Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/

the license the name from the brand owner to make watches you'll be shocked to find out every single pair of sunglasses at Sunglass Hut is made from the same company.

Just like all of the jewlery stores in the mall are owned by the same company - Sterling

    JB Robinson
    Sales
    Jared
    Kay
    Ostermans
    Leroys

Re: Amazon owns a whole collection of secret brands

#46

What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…

Not the greatest story but it delivered exactly what was promised - which is brands that are known but not known as belonging to Amazon. That's what was secret.

Also who cares if there are affiliate links? It's a nice way for the publisher to make money and makes absolutely no difference to you. Do you use an adblocker too? Why the outrage?

Re: Amazon owns a whole collection of secret brands

#47
It's almost unfortunate they'd hide that the products are made by Amazon. Amazonbasics products have treated me well enough that I am more inclined to buy Amazon brand where the price is right. I remember looking over some tools recently and I might have given Denali more thought if I knew it was them.

Re: Amazon owns a whole collection of secret brands

#48
post #30

Earlier quoted context omitted.

I never understood the outrage behind referral links. If somebody is linking to Amazon and users start shopping, why is it so bad that they get a slice of the pie?

But now it looks like the article only exists to get people to click Amazon links, and not because there's any actual news.

Did you know all of those brands belonged to Amazon before you read the story?

Re: Amazon owns a whole collection of secret brands

#49
post #3

Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/

Adidas is not owned by Fossil: https://www.adidas-group.com/en/investors/share/shareholder-... .

Adidas Group own the Adidas brandmark, and they license it to anyone willing to pay enough. Seeing "Adidas" on an item is not an indication that the thing was made by Adidas, designed by Adidas or has anything to do with Adidas beyond a fee to use the logo.

You need to really dig in to the background of where something comes from to understand what you're actually paying for. This is why paying more for brand name goods is often a bit silly.

Re: Amazon owns a whole collection of secret brands

#50

It's almost unfortunate they'd hide that the products are made by Amazon. Amazonbasics products have treated me well enough that I am more inclined to buy Amazon brand where the price is right. I remember looking over some tools recently and I might have given Denali more thought if I knew it was them.

I've had the opposite experience. I had one electronic item from Basics and it was so crappy that I swore off the brand forever.
Post reply on HN