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Ask HN: If ideas are worthless, why are some startups in stealth mode?

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11–20 of 93 posts

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#13
post #4

It makes sense to stay in stealth mode if you believe that someone else can execute on your idea before you can. For a simple idea (e.g. Foursquare for dating), if your idea gets out, there could be another team who could whip up a prototype in a few weeks, so maybe it's better to stay stealth. For something like RethinkDB, there's little risk in revealing your idea, because it would be very difficult for someone els…

Yes, but if it makes sense to stay in stealth mode for the reasons you outline, doesn't that mean that there is value in the knowledge of what you are working on, i.e. there is value in ideas?

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#14
post #6

The PR value of launching a complete product can be higher than trickling out iterations on an idea. "Today we're announcing we think we know how to build a faster database" vs. "Today we're announcing we've built a database that benchmarks 10X faster than MySQL" -- which one gets more headlines? Of course you could trickle out ideas and then launch, but that risks being regarded as "old news" when you finally do rel…

You bring up a good point, but is that really the reason most stealth startups choose the stealth route? Isn't it more common due to them not wanting competitors to start working on their idea?

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#16
I think there are a few rare cases where keeping your idea close to the vest makes sense, but overall I think it's delusional to think your ideas are worth protecting.

Think of it this way: most, if not all ideas have already been thought of by somebody else. Are you damaged by those people having thought of the idea first, or are you damaged by them having executed it first? If they don't execute, then it's just an idea, and therefore it's of no value and of little concern to you. If they do execute, then they have something of value and it's something you should be concerned about.

The thing about ideas is that they are usually very one-dimensional. People will think of "foursquare for dating" like byoung2 mentioned but rarely think past that initial idea to things like what the competitors are, what are the barriers to entry, what will attract users, what type of design will work best, which framework should it be built on, has it been tried before and if so why did it fail, etc.

Of course, once you've answered all those questions you now have more than just an "idea." You have a plan of attack, a strategy, market research, design concepts, historical data, etc. In other words, you actually have something worth protecting.

As far as the bias on Hacker News is concerned, I think a lot of that stems from a couple of things:

First, there are two types of people in the startup world: ideas people and builders (not mutually exclusive, mind you). I think builders get frustrated by ideas people when equal value is put on the thinking up of the idea as the actual building of the idea. I can personally attest to this; I am constantly running into people who have a "great idea" but just need someone to build it (for equity, of course). It's hard not to get angry at those types of propositions. Every now and then I'll run across someone who has genuinely put in a lot of work on the non development/design side of things and has really thought about the ins and outs of an idea, contacted the right people, formed the right partnerships, etc, but it's rare.

Second, everyone on hacker news has ideas. Hundreds of them. I myself come up with at least one good idea a day. Also, a lot of us have acted on quite a few ideas and learned how much more difficult it is to be successful than one might initially assume. We also learn that lot of the mistakes we make with these ideas as we build them out could have been avoided had we subjected the idea to public scrutiny earlier in the development cycle. So when we run across people who are protective of their ideas it makes us scratch our heads - they're missing out on a critical component of becoming successful.

I could probably come up with hundreds of examples of sites that weren't first to market but now dominate, the most obvious being Facebook and Google. If ever there was a better argument for execution over ideas, I haven't seen it.

One final point: most people who have the capability to build good apps would rather work on their own idea, not yours.

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#17
post #13
post #4

It makes sense to stay in stealth mode if you believe that someone else can execute on your idea before you can. For a simple idea (e.g. Foursquare for dating), if your idea gets out, there could be another team who could whip up a prototype in a few weeks, so maybe it's better to stay stealth. For something like RethinkDB, there's little risk in revealing your idea, because it would be very difficult for someone els…

Yes, but if it makes sense to stay in stealth mode for the reasons you outline, doesn't that mean that there is value in the knowledge of what you are working on, i.e. there is value in ideas?

Well, perhaps there is value in knowing other people have a similar idea.

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#19
Here's my 2 cents:

The idea is the execution. An new idea is worthless. It's the refined ideas you arrive at after you've executed a prototype that are worth something. It's because those ideas can be tested and played with and refined. You can't refine a idea without building something first.

So it's not that execution is everything and ideas are nothing - it's that truly good ideas are the result of iteration and execution.

Re: Ask HN: If ideas are worthless, why are some startups in stealth mode?

#20

I have several ideas that could make millions. Honestly, but I am only one person and I don't have a team of developers. Wish I did, but I don't. I also don't have the money to quit my job either. So I keep my ideas extremely close to center so I can work on them one at a time. Heck, I even have an idea that would change the way politics in general is viewed by the public. Its revolutionary and could have a huge infl…

If you have a revolutionary idea that could really change politics and you're keeping it for that perfect moment when everything in your life aligns, it's foolish. If the idea has merit, let someone with the time and passion work on bringing it to life and show the impact.

Going to your grave with a pocketful of possibilities is not only a disservice to yourself, but also pretty selfish.

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