Instagram daily use surpasses Snapchat
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Instagram daily use surpasses Snapchat
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Re: Instagram daily use surpasses Snapchat
#2This isn't exactly surprising.
Snapchat is a messaging application, and Instagram is a messaging and picture sharing platform. Obviously users would spend more time browsing images on Insagram than just shooting off some messages to friends in Snapchat.
Re: Instagram daily use surpasses Snapchat
#3This isn't exactly surprising. Snapchat is a messaging application, and Instagram is a messaging and picture sharing platform. Obviously users would spend more time browsing images on Insagram than just shooting off some messages to friends in Snapchat.
True, but I doubt Snapchat the company is fine with being "just a messaging application" that unsurprisingly gets used less per day than a key competitor.
Re: Instagram daily use surpasses Snapchat
#4This isn't exactly surprising. Snapchat is a messaging application, and Instagram is a messaging and picture sharing platform. Obviously users would spend more time browsing images on Insagram than just shooting off some messages to friends in Snapchat.
True, but I doubt Snapchat the company is fine with being "just a messaging application" that unsurprisingly gets used less per day than a key competitor.
Snapchat does have Discover, with "snap stories" from news sites and even stuff they curate themselves.
Re: Instagram daily use surpasses Snapchat
#5What do people think about "minutes per day" as a metric for success?
I think it represents a fundamental misalignment of goals between users and the company. By this metric, the more of your waking life that can be taken, the better.
Re: Instagram daily use surpasses Snapchat
#6Earlier quoted context omitted.
True, but I doubt Snapchat the company is fine with being "just a messaging application" that unsurprisingly gets used less per day than a key competitor.
Snapchat does have Discover, with "snap stories" from news sites and even stuff they curate themselves. https://support.snapchat.com/en-US/article/discover-how-to
> with "snap stories" from news sites and even stuff they curate themselves.
That has to be even more depressing if Instagram users are still using the IG app more with the effort SNAP is putting into the content.
Re: Instagram daily use surpasses Snapchat
#7What do people think about "minutes per day" as a metric for success? I think it represents a fundamental misalignment of goals between users and the company. By this metric, the more of your waking life that can be taken, the better.
I don't get it. It's not like users are forced to use these applications. If users like Instagram more than Snapchat, they're bound to use it longer (which the article seems to imply). Hence, the metric.
Re: Instagram daily use surpasses Snapchat
#8What do people think about "minutes per day" as a metric for success? I think it represents a fundamental misalignment of goals between users and the company. By this metric, the more of your waking life that can be taken, the better.
The more time users spend in the app, the more ad impressions they can make, the more money they make. That's where the buck stops.
Reminds me of this article by Dustin Curtis: https://dcurt.is/facebooks-predicament
Re: Instagram daily use surpasses Snapchat
#9What do people think about "minutes per day" as a metric for success? I think it represents a fundamental misalignment of goals between users and the company. By this metric, the more of your waking life that can be taken, the better.
1) It's TechCrunch, so when you say "people", your talking about tech journalists.
2) Minutes per day is highly correlative to the amount of inventory of ads that you can display to users. More time spent on platform = more money you can potentially extract. Given that time is limited, there is only a finite amount available to competing platforms, so it is actually an interesting metric to track (it combines both opportunity of TAM and individual revenue opportunity).
3) There's no misalignment when you don't pay for something you use. This should obvious to you or anyone else that uses free online services by now.
Re: Instagram daily use surpasses Snapchat
#10What do people think about "minutes per day" as a metric for success? I think it represents a fundamental misalignment of goals between users and the company. By this metric, the more of your waking life that can be taken, the better.
More ads to show to u. It is pretty reasonable metric to gauge your attention.