Earlier quoted context omitted.
Many of these specific laws are very directly anti-free-expression. Complying there while accepting a free expression award is about as clear as possible an example of "doing almost the same thing as what he's fighting against".
"complying"... the law is the law. behaving in an illegal manner which will only get you shutdown doesn't seem like a great strategy.
Expensive options are not the only way to solve this dilemma. They could simply amend their position on free expression to explain why this is an exception. Such an explanation might not even reflect badly on them.