What is it with first-world vegans/vegetarians wanting to eat these extremely processed imitation meat frozen foods? There is an entire tradition of vegetarian cuisine around the world from Rasta Ital, to Hindu Sattvic, Afghani, and Thai which you could learn with just a tiny bit of effort.
I think the goal is more to transition omnivores away from meat. There is a consensus that the meat industry in unsustainable as is. But, there is also a strong belief that trying to convince the world they don't want meat via rational arguments is futile. Thus, we need work-arounds via either plants that mimic meat or changing the meat industry over to vat-brewed meat.
You'd like me to try vegan food? Make real vegan cuisine with its own flavors and consistency. Don't try to make fake meat, I won't eat vegan to taste something meat-like. I'll eat it for good tasting vegetables and fruits.