Great marketing, great sample, and timely content.
I just bought a copy. I'd be very interested to see the sales volume data after the HN submission.
Can I convince you to do a aftermath blog post?
Entrepreneur’s Guide to Customer Development
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Re: Entrepreneur’s Guide to Customer Development
#12I'd like to pick apart this post as a piece of really brilliant marketing. It gets so many things right: * Link to a review * Reviewer puts book in context of things I've already read. Gains trust. * Incentive to evangelize -- the product is like this awesome book I've read, but easier to read. Everyone should read that awesome book, but it's too hard. Maybe I can convince them to read this. * HN is the absolute perf…
I agree - beautifully done.
In addition:
-Release an ebook now, ask for feedback, improve and add content, and perhaps release a physical book and get paid again.
-The fact that Eric mentions that this book is heavy on customer discovery and less so on the other parts leaves plenty of room for expansion on this book or new ones from scratch.
Re: Entrepreneur’s Guide to Customer Development
#13Great marketing, great sample, and timely content. I just bought a copy. I'd be very interested to see the sales volume data after the HN submission. Can I convince you to do a aftermath blog post?
Do you know the book from Steve Blank? What are the difference between them. Is it worth a buy, if you own the "Four Steps to Epiphany".
Re: Entrepreneur’s Guide to Customer Development
#14How many pages has this book? I don't see the number anywhere. Could be my fault though.
Re: Entrepreneur’s Guide to Customer Development
#15How many pages has this book? I don't see the number anywhere. Could be my fault though.
@macco
There are two versions of the book. The Bootstrapper version is 75 pages, and The Startup/Enterprise Versions are 90 pages (include a presentation about CustDev that evangelists can use internally at their orgs).