>> The company has about 230 employees, up from around 140 at the beginning of the year. Huffman would like to end 2017 with around 300 full-time staff.
> That sounds odd too me as well, maybe I am not versed in startup culture. Having a goal of going from 230 to 300 people seems like a pointless metric (and wasteful). It's like saying "I want to write 1000 lines of code today".
I understand this criticism but I think the intent behind their statement is different from the intent you're reading into it.
It sounds like you think they're using it as some kind of empire building management metric (I might be wrong). ie. 300 people and well be a great company! As you say that'd be pretty stupid and so I doubt that. Here's my guess: the headcount number is by product of a broader growth plan. ie. We need to get to X revenues, or scale to X users, or build Y products in Z months which means we need to hire X engineers, Y marketers, Z salespeople in a certain time frame.. add all that up and that means we need 300 people by the end of 2017.
The reason it gets boiled down to 300 is two-fold: 1) It's just hard to get a journalist to be interested in that kind of considered detail & much easier for journalists to remember that one number 2) It's actually still a good signal in an ultra-competitive hiring market. ("you bet we're hiring!, we have lot's of jobs openings! didn't you here we're looking for 100's of people, come and help build that site that you already spend half day on")
300 as a management metric = no sense;
300 as by product of growth plan, headline grabbing takeaway, beacon to potential talent = better.