It's nobody's job to do it.What I read from that is that you do not think that it is a more appropriate role for, say, the U. S. government. If that is the case, we're just going to have to agree to disagree. My POV is that to a large extent the U.s government has that leeway because they don't have financial incentives/disincentives to steer their decisions (this falls apart when viewed in a larger economic sense, but bear with me). Instead, the government makes laws, decrees, and treaties that fit within a worldview of what benefits the country as a whole, and to some extent to cajole other countries who might have a different worldview (Iran or Russia, for example). Or put another way, we leave it to the government to represent our moral, ethical and economic views of how the world should work. Whereas Apple should represent a different view: the desires of those that own stock with the symbol "AAPL", and their desire to make money (where are the "fiduciary obligation" folks when you need them?) If AAPL happens to take a stand I agree with, hurray, I'll buy more of their products and probably more of their stock. If they mistreat workers, I'll dig in and find out if I still feel comfortable giving them my monetary support (personally, no worse than others, maybe a little better). But what I don't expect from AAPL is for them to instigate "regime change" or whatever else it is the NYT is expecting them to do.
Anyway, that turned out longer than I wanted, but that's where I'm coming from.