Why Email Newsletters are so Valuable, Case study on StartupDigest
thestartupdigest.com
Why Email Newsletters are so Valuable, Case study on StartupDigest
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Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#2This was a post we wrote up in follow up to this HN thread: http://news.ycombinator.com/item?id=1488170
Gives our personal account to why email lists are so valuable and some of the metrics we collect to track this.
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#3sweet!
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#4This was a post we wrote up in follow up to this HN thread: http://news.ycombinator.com/item?id=1488170 Gives our personal account to why email lists are so valuable and some of the metrics we collect to track this.
Good stuff! May I ask what your open-rate is? The trend I've seen at a few places I've worked at is that Facebook has become the dominant traffic driver (Twitter in 2nd) for bringing people back to the site. Lot of factors behind this (demographics, ad teams abusing email lists over the years, etc), but I'd pretty much written off email since I know so many of our addresses are people's middle school Hotmail accounts (which I'd remove, but the ad team wants to claim they're sending to X-thousand people). Glad to hear it's working for you. Subscribing now!
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#5This was a post we wrote up in follow up to this HN thread: http://news.ycombinator.com/item?id=1488170 Gives our personal account to why email lists are so valuable and some of the metrics we collect to track this.
Good stuff! May I ask what your open-rate is? The trend I've seen at a few places I've worked at is that Facebook has become the dominant traffic driver (Twitter in 2nd) for bringing people back to the site. Lot of factors behind this (demographics, ad teams abusing email lists over the years, etc), but I'd pretty much written off email since I know so many of our addresses are people's middle school Hotmail accounts…
Open rate varies a lot city to city but we see anywhere between 20%-60% opens across all of the issues.
We still use twitter/facebook to spread our blog posts, archives, etc but email is our main channel of distribution. For us we see twitter bringing ~30% of our subscribers, facebook doesn't do so well for us.
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#6Email lists are undervalued. You can get some unbelievable % responses in the Retail business. I would think a startup company that you can create a web blog from an email would be the perfect candidate for this type of marketing.
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#7Email lists are undervalued. You can get some unbelievable % responses in the Retail business. I would think a startup company that you can create a web blog from an email would be the perfect candidate for this type of marketing.
explain your idea more? ie- create web blog from an email.
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#8Email lists are undervalued. You can get some unbelievable % responses in the Retail business. I would think a startup company that you can create a web blog from an email would be the perfect candidate for this type of marketing.
actually a big opportunity is to be able to take newsletter archives and turn them into blog posts. It's actually a big problem in the email world.
If you are interested in this space email me chris at thestartupdigest.com
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#9Email lists are undervalued. You can get some unbelievable % responses in the Retail business. I would think a startup company that you can create a web blog from an email would be the perfect candidate for this type of marketing.
actually a big opportunity is to be able to take newsletter archives and turn them into blog posts. It's actually a big problem in the email world. If you are interested in this space email me chris at thestartupdigest.com
Couldn't you just CC posterous? And for the archive, forward the mails to posterous?
I may be perhaps missing a finer point on why conversion is better.
Re: Why Email Newsletters are so Valuable, Case study on StartupDigest
#10Earlier quoted context omitted.
actually a big opportunity is to be able to take newsletter archives and turn them into blog posts. It's actually a big problem in the email world. If you are interested in this space email me chris at thestartupdigest.com
Couldn't you just CC posterous? And for the archive, forward the mails to posterous? I may be perhaps missing a finer point on why conversion is better.
I actually tried that (I thought it was that simple too) but the formatting came out all strange.
I sent a note to Posterous support, and they said that Posterous was not meant for email newsletter archives and I should not use it for that reason.
Weird but for some reason it doesn't quite work and they seem to not be focusing on that.