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Entrepreneur’s Guide to Customer Development

startuplessonslearned.com

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Re: Entrepreneur’s Guide to Customer Development

#2

Post by daleharvey »

Very happy to see a 4 steps like book aimed specifically towards startup founders, I learnt a lot from 4 steps but it always had its feet in the enterprise sales side of the line.

Will also be nice to have a well finished / properly printed book, Blanks insight and advice is amazing, but the microsoft word diagrams left something to be desired.

Re: Entrepreneur’s Guide to Customer Development

#3

Post by drewcrawford »

I'd like to pick apart this post as a piece of really brilliant marketing. It gets so many things right:

* Link to a review

* Reviewer puts book in context of things I've already read. Gains trust.

* Incentive to evangelize -- the product is like this awesome book I've read, but easier to read. Everyone should read that awesome book, but it's too hard. Maybe I can convince them to read this.

* HN is the absolute perfect, laser-focused market for this. By definition, I want to read this book.

* The pricing sheet looks like a 37signals page--it's comforting and familiar

* DRM-free instant delivery.

This is actually the fastest (other than maybe at a grocery store) I have ever made a purchasing decision. It was under 60 seconds.

Damn, I wish I had marketing skills like this.

Re: Entrepreneur’s Guide to Customer Development

#7

Post by SkyMarshal »

drewcrawford wrote: post #3

I'd like to pick apart this post as a piece of really brilliant marketing. It gets so many things right: * Link to a review * Reviewer puts book in context of things I've already read. Gains trust. * Incentive to evangelize -- the product is like this awesome book I've read, but easier to read. Everyone should read that awesome book, but it's too hard. Maybe I can convince them to read this. * HN is the absolute perf…

Only thing remaining is positive customer feedback on the book. Awaiting your evaluation. :)
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