Good reminder that you should never be in the mindset of "expecting" a phish from any source - trust is how they get you. Also, if a message was really urgent, you wouldn't have to click-through to see it.
i don't get that logic. what's the difference between
Your adwords account was suspended due to suspected click fraud. [bunch of made up plausible reasons]. you may appeal by going to your adwords control panel [phising link here]
and Your adwords account was suspended. click here to see why [phising link here].
in both cases you'd be pretty tempted to click the link.