While wanting "whatever is really the best, boring or not, gets done" is a great ideal, it's simply unrealistic for how the world works, and as any city planner who plans on a 50 year timeline will tell you - that isn't going to change without more fundamental changes in what drives people.
Instead, yes, PR, coolness/desire, and will play a significant part in what actually ends up being done. Saying we'd be better off if that wasn't true is not a particularly interesting insight. The more interesting insight would be giving some mechanism for convincing people to achieve that. Because this article doesnt' do anything real on that front.