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How BuzzFeed’s Tasty Conquered Online Food

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Re: How BuzzFeed’s Tasty Conquered Online Food

#62

Another factor that wasn't mentioned: Plagiarism. They often use Serious Eats recipes without any sort of attribution. Edit: Some context: https://mic.com/articles/163958/the-secret-ingredient-to-buz...

Hi I work for BuzzFeed engineering, but this is just me talking, not my company. The guy that started Tasty uses an empirical technique he devised in-house to come up with recipes people love. Wish I could say more than that. But I believe the "recipe space" he explores can come up with recipes that can at times look like previously published recipes. There are only so many combinations of ingredients that will click…

> I guarantee you he's not directly ripping anyone off.

You can understand why people might be less inclined to give you the benefit of the doubt, given that in the past Buzzfeed has extensively plagiarized:

https://www.buzzfeed.com/bensmith/editors-note-an-apology-to...

https://www.theatlantic.com/business/archive/2013/03/buzzfee...

http://www.independent.co.uk/news/world/americas/buzzfeed-vi...

https://en.wikipedia.org/wiki/Matt_Stopera

Re: How BuzzFeed’s Tasty Conquered Online Food

#63

Earlier quoted context omitted.

They've got lots of fairly healthy recipes (as well as plenty of unhealthy ones, but nobody is pretending that brownies are healthy). The problem isn't the nutritional content, it's that these videos are of recipes that just aren't very good to start with. They've nailed the ability to shoot something that looks incredibly tasty, but if you look at the recipes themselves, they lack flavour. Nothing has enough spices…

You're correct, they are the equivalent of food designers, at photo shoots. It's meant to look good on film, and nothing else. I wouldn't be surprised if the end result was not even real food on Buzzfeed. Using Elmers glue for milk on cereal, etc.

There's a wonderful parody of the style that explains how to make ice cubes

https://gfycat.com/HonorableThankfulHeron

Re: How BuzzFeed’s Tasty Conquered Online Food

#64

I've used some of these recipes as guidelines before. I think the format is extremely useful. Most traditional recipes go into too much details, use unnecessarily complicated measurements and ratios, and aren't easy to visually memorize. These gifs or short clips are easy to skim through, easy to memorize and very accessible. Are they the healthiest, most traditional or best tasting recipes out there? Probably not. A…

Nobody is deriding the format. I think the clichés deserve to be made fun of it a teensy bit[0], but otherwise I agree it's a wonderful innovation, making good use of the possibilities modern media provide. Kinda like explorable explanations[1].

But the medium isn't being criticised, it's the way it is used. And sure, even that can be explained in the context of everything being optimised for drawing attention these days, but that doesn't make it right.

There is nothing about video-based recipes that fundamentally goes against healthy recipes.

[0] https://gfycat.com/HonorableThankfulHeron

[1] http://explorabl.es/

Re: How BuzzFeed’s Tasty Conquered Online Food

#65

Another factor that wasn't mentioned: Plagiarism. They often use Serious Eats recipes without any sort of attribution. Edit: Some context: https://mic.com/articles/163958/the-secret-ingredient-to-buz...

Hi I work for BuzzFeed engineering, but this is just me talking, not my company. The guy that started Tasty uses an empirical technique he devised in-house to come up with recipes people love. Wish I could say more than that. But I believe the "recipe space" he explores can come up with recipes that can at times look like previously published recipes. There are only so many combinations of ingredients that will click…

Survivorship bias?

Re: How BuzzFeed’s Tasty Conquered Online Food

#67
post #52
post #3

Earlier quoted context omitted.

I've come to realize there are very few actually good recipes online that don't come from a small number of websites. Serious Eats being a major one.

What are the other ones that you know of?

Food Wishes and Cooking With Dog have been really good, although some of the adapted recipes are so-so. Bon Appetit has pretty good recipes, but they post a lot of stuff I have no interest in eating or making.

Re: How BuzzFeed’s Tasty Conquered Online Food

#68

Another factor that wasn't mentioned: Plagiarism. They often use Serious Eats recipes without any sort of attribution. Edit: Some context: https://mic.com/articles/163958/the-secret-ingredient-to-buz...

Hi I work for BuzzFeed engineering, but this is just me talking, not my company. The guy that started Tasty uses an empirical technique he devised in-house to come up with recipes people love. Wish I could say more than that. But I believe the "recipe space" he explores can come up with recipes that can at times look like previously published recipes. There are only so many combinations of ingredients that will click…

It must be a truly incredible formula to consistently produce the same results as when serious eats spends multiple iterations researching and developing a recipe and documenting the process.

Re: How BuzzFeed’s Tasty Conquered Online Food

#69

Another factor that wasn't mentioned: Plagiarism. They often use Serious Eats recipes without any sort of attribution. Edit: Some context: https://mic.com/articles/163958/the-secret-ingredient-to-buz...

Hi I work for BuzzFeed engineering, but this is just me talking, not my company. The guy that started Tasty uses an empirical technique he devised in-house to come up with recipes people love. Wish I could say more than that. But I believe the "recipe space" he explores can come up with recipes that can at times look like previously published recipes. There are only so many combinations of ingredients that will click…

Give me a break.

>empirical technique he devised in-house to come up with recipes people love

This doesn't even mean anything. Empty words.

Re: How BuzzFeed’s Tasty Conquered Online Food

#70

Earlier quoted context omitted.

Cauliflower has basically no nutritional value anyway. Minimal vitamins and minerals, no digestible carbs or protein or fat.

Sure, but that is not relevant to the point of all the flavouring being of the cheap, unhealthy variety, is it? Unless you mean that in a "it's worse than that" way

Referring to cauliflower as "healthy" is dubious. It's healthy in the same sense that cotton is.
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