Firstly I am not debating anything, your assertion is that this usage is a phenomenon bounded by the US election season and I pointed you to a resource demonstrating that it has been increasing in usage for at least the last 4 years. It is not "passé" now simply because the U.S. election is over.
>"Optics is a term largely reserved for the stage of political theatre"
Yes and much of what a CEO has to deal with is internal politics. You realize that "politics" in the general sense has a meaning and usage outside of just government right?
>"that is not my assertion, that is the zeitgeist of popular opinion."
It's quite amusing that you want to take someone to task for their usage of word simply because you have decided it is no longer "fashionable" and then you go on to use the word "zeitgeist" incorrectly. See:
https://www.merriam-webster.com/dictionary/zeitgeist
http://grammarist.com/usage/zeitgeist/