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How BuzzFeed’s Tasty Conquered Online Food

nytimes.com

21–30 of 116 posts

Re: How BuzzFeed’s Tasty Conquered Online Food

#21
I've used some of these recipes as guidelines before. I think the format is extremely useful.

Most traditional recipes go into too much details, use unnecessarily complicated measurements and ratios, and aren't easy to visually memorize. These gifs or short clips are easy to skim through, easy to memorize and very accessible.

Are they the healthiest, most traditional or best tasting recipes out there? Probably not. Are they a great way to get people to start cooking? Absolutely.

Re: How BuzzFeed’s Tasty Conquered Online Food

#22

Whenever I see any gif with a recipe come by on my social media, it always seems to follow the same meta-recipe: hyperpalatable ingredient mixed with other hyperpalatable ingredient, the end result being something that has fat, sugar and salt in abundance. I guess that it makes sense, producing the clickbait equivalent for taste (you watch it and think "oh that looks mouthwatering") but I don't recall ever watching t…

A few of my healthier favorites:

Cauliflower Bites 4 Ways (https://www.facebook.com/officialgoodful/videos/137954362544...), Spaghetti Squash 4 Ways (https://www.facebook.com/buzzfeedtasty/videos/17693405533185...), Tornado Zucchini (https://www.facebook.com/buzzfeedtasty/videos/18670178935508...), Garlic-flavored zucchini chips (https://www.facebook.com/buzzfeedtastyjapan/videos/167296607...)

Re: How BuzzFeed’s Tasty Conquered Online Food

#23

Whenever I see any gif with a recipe come by on my social media, it always seems to follow the same meta-recipe: hyperpalatable ingredient mixed with other hyperpalatable ingredient, the end result being something that has fat, sugar and salt in abundance. I guess that it makes sense, producing the clickbait equivalent for taste (you watch it and think "oh that looks mouthwatering") but I don't recall ever watching t…

Guess what's served in most fast food restaurants and available in most grocery stores? Exactly what you described.

I'm not sure they ever claimed that all their recipes were healthy.

Re: How BuzzFeed’s Tasty Conquered Online Food

#24
I'm not surprised. Some of the early BuzzFeed people came from Demand Media, which if you remember brought you the seo spam machine that was eHow. BuzzFeed uses a lot of the same tactics we used, but they're more protected now because of social media. I can't imagine Facebook/Instagram/etc doing a "panda-esq" update to stop them.

Re: How BuzzFeed’s Tasty Conquered Online Food

#25

Whenever I see any gif with a recipe come by on my social media, it always seems to follow the same meta-recipe: hyperpalatable ingredient mixed with other hyperpalatable ingredient, the end result being something that has fat, sugar and salt in abundance. I guess that it makes sense, producing the clickbait equivalent for taste (you watch it and think "oh that looks mouthwatering") but I don't recall ever watching t…

They've got lots of fairly healthy recipes (as well as plenty of unhealthy ones, but nobody is pretending that brownies are healthy).

The problem isn't the nutritional content, it's that these videos are of recipes that just aren't very good to start with. They've nailed the ability to shoot something that looks incredibly tasty, but if you look at the recipes themselves, they lack flavour. Nothing has enough spices added, nothing is allowed to cook long enough, etc. Complexity and culinary sophistication is thrown out the window to make food-making look enticingly, deceptively simple and quick. They're not all bad, of course. You can sometimes make a good meal out of four ingredients.

In other words: The videos are designed to be addictive to watch, not to be realistic recipes.

Re: How BuzzFeed’s Tasty Conquered Online Food

#27

Tasty is evil. Usually, their receipts waste half of the ingredients by making you overcooking them, or you will cover taste because they want to mix too many things together. They have very good marketers, now they should hire a proper cook.

And in many cases: so. much. cheese. And cheese. And more cheese.

Exactly, what's the point of cooking anything more if it will taste of mozzarella and parmesan anyway?

Re: How BuzzFeed’s Tasty Conquered Online Food

#28
post #10

Earlier quoted context omitted.

Recipes are not copyrightable, and I'd argue that it's actually beneficial to all of us to exchange recipes freely and allow for commercial reuse. Food is an important and quantifiable part of our lives, and improving it is a collective effort. As I support scientific papers "theft" by Scihub, in the same way I support Buzzfeed propagating good food.

That doesn't answer the charge of plagiarism.

It's videos of people making food on Facebook. It's not an academic article. No one cares, it isn't actionable.

Re: How BuzzFeed’s Tasty Conquered Online Food

#30

Another factor that wasn't mentioned: Plagiarism. They often use Serious Eats recipes without any sort of attribution. Edit: Some context: https://mic.com/articles/163958/the-secret-ingredient-to-buz...

Are were sure Serious Eats didn't "steal" them from someone else?

Pretty sure you're weren't very familiar with Serious Eats when you wrote that, can you confirm this? I find it hard to believe that someone that cooks/reads Serious Eats would say that.
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