From the application: > What's your background? In particular anything that would help convince us that you're actually capable of finishing your project. > Project description: Describe your project, including: where you got the idea, how you think others might use it, and how it is new/different/better than what already exists. This is the main answer we use to judge applications. These questions make the grant see…
This isn't completely true. There are plenty of smart people who eg do Kaggle, and don't have the 300+ hours to invest in twiddling ensembles to actually win but do have the skills and knowledge to develop something new.