One of the challenges will be building out underground habitats, and establishing mining for critical resources. Gaining experience with how to do that efficiently here on Earth will make it easier to set it up on Mars.
Furthermore when you start colonizing Mars, you're going to want high speed transport between locations. Rockets will work, but are wasteful. Airplanes don't work with thin atmosphere. But a hyperloop will.
So let's learn how to bore hyperloops cheaply and efficiently. Prove out the technology, make it repeatable. Then when SpaceX is ready to take us to Mars, we arrive with key pieces of technology that we'll need to colonize it.
The scope of his vision is breathtaking.