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We're joining Facebook

source3.io

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Re: We're joining Facebook

#4
post #3
post #2

what is/was source3?

> we set out to recognize, organize and analyze branded intellectual property in user-generated content Looks like technology to fight copyright infringement

Agreed; also, turn it around and it becomes a user-generated-content tool as well. As in anything that goes viral, the brand owner can take ownership of and exploit as an unauthorized derivative work, free of any user recourse.

Well, except Fair Use, but I'd hope that's part of their model to consider, because it's important I think.

Re: We're joining Facebook

#5
post #3

Earlier quoted context omitted.

> we set out to recognize, organize and analyze branded intellectual property in user-generated content Looks like technology to fight copyright infringement

Agreed; also, turn it around and it becomes a user-generated-content tool as well. As in anything that goes viral, the brand owner can take ownership of and exploit as an unauthorized derivative work, free of any user recourse. Well, except Fair Use, but I'd hope that's part of their model to consider, because it's important I think.

But nobody really knows what fair use means. We have a general idea but that's it.

Re: We're joining Facebook

#7
post #3
post #2

what is/was source3?

> we set out to recognize, organize and analyze branded intellectual property in user-generated content Looks like technology to fight copyright infringement

Might be a smart move by Facebook: if this technology was used on Facebook, then they might have to shut down half of Facebook. Better to buy them out.

Re: We're joining Facebook

#8
post #7
post #3

Earlier quoted context omitted.

> we set out to recognize, organize and analyze branded intellectual property in user-generated content Looks like technology to fight copyright infringement

Might be a smart move by Facebook: if this technology was used on Facebook, then they might have to shut down half of Facebook. Better to buy them out.

Possibly, but they could also choose to enforce copyright claims on people who can pay. Or maybe facebook just doesn't care about my meme pages and wants to purge them so I spend more time looking at branded content.

Re: We're joining Facebook

#9
post #3
post #2

what is/was source3?

> we set out to recognize, organize and analyze branded intellectual property in user-generated content Looks like technology to fight copyright infringement

I'm guessing something like a "Let's Go Crazy Babydance" detector. Combine Shazam with image recognition seeded with brands and product images and you can cover a lot of UGC with takedowns or ad rev takeovers.
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