Earlier quoted context omitted.
I agree, Having a watch like that is not the good life, it's a fast track to being really broke and being deeply in debt. Granted, there are some people who can afford to buy a watch like this, Warren buffet being one... But he lives in an old modest home in the middle of no where, drives something like a 1994 Volkswagen and doesn't blow money on crap like this. Hell even the founder of Walmart drove a 1970 something…
That guy is no more an idiot than anyone who's ever looked longingly at a Ferrari, or a super highend stereo system, or a supercomputer, i.e. most men. Note that he did not, in fact, buy the $77,000 watch (which is, btw, not the most expensive watch you can buy by far). Yeah, it's mainly a status symbol, with added collector and engineering angles to appeal to the inner geek. And it keeps time less accurately than a…
or a Gucci purse, or those 50k shoes, or that massive engagement ring. Or that yacht, or that swimming suit which gives 0.05% less drag than your current, or that $500-per-plate restaurant. i.e., most PEOPLE. Why the separation of sex?
It's just middle-class trying to imitate rich-class. It happens in every culture, to every kind of person, except those intentionally keeping themselves separate from it.