And that's the problem with Rockstar Programmers. They know they are rockstars, they know that they can get funding for their own product at a moments notice, they know that they can always go on a speaking tour. You need them, but they don't need you, and they know it. So they walk in and want to do what they want to do, they have no intention of doing the shitty stuff. But work in a company has a lot of shitty stuf…
Sorry for the snark, but that last line may be pretty unintentionally revealing. employer/employee relations are a complex relationship which requires a delicate balance of power. Having the employee be entirely dependent on the employer is just as damaging (to both parties!) as having a keystone employee who knows he can't be replaced. I'd replace your last line with "Hire equals who you can treat as equals."
"Authority is solvent to humanity."