101–110 of 151 posts
I wish they made a blog post about how they came about to think that Soylent was a good branding name. Having seen the movie, it makes me want to barf just looking at the bottle. This is not a joke, I actually feel nauseous because of the name.
"People are our most important ingredient" (c) some fast food joint, IRL.
Dear (Soylent) designers, please stop comparing yourselves with big names like Kubrick or Rams. You designed a plastic bottle - no more, no less.
You are very condescending. These people are trying to do something, they share the process, they try to get some inspiration from people they like. What's the big deal ?
> The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio.
> The Pepsi Ratio is aesthetic geometry.
> The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic that is universally accepted to be in balance and harmony. The Pepsi aesthetic respects these rules: The brand identity can be derived from two circles, that have a set relation to each other.
reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... > The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. > The Pepsi Ratio is aesthetic geometry. > The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic t…
Earlier quoted context omitted.
They are selling a lifestyle and an experience more than potions of liquified nutrients. As such the packaging, the marketing, the blogs about it are very important (maybe even more important than what's in the bottle). It's a bit like people go and pay $5 for a cup of coffee in a coffee shop. They are buying the experience more than the coffee.
> ..$5 for a cup of coffee in a coffee shop. They are buying the experience more than the coffee. Slightly OT but for me it's the reverse. If I go to a really good gourmet café then yes it may be expensive and yes, a component of the price is the experience (usually these cafés are nice places to hang out in) but most of it is the coffee itself. I cannot buy a coffee that good for less money in another place, hence I…
reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... > The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. > The Pepsi Ratio is aesthetic geometry. > The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic t…
Dear (Soylent) designers, please stop comparing yourselves with big names like Kubrick or Rams. You designed a plastic bottle - no more, no less.
You are very condescending. These people are trying to do something, they share the process, they try to get some inspiration from people they like. What's the big deal ?
Soylent is an enterprise and they want to make themselves to look as good as possible in order to generate more revenue. No reason not to criticize awkward marketing blog posts like this.
reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... > The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. > The Pepsi Ratio is aesthetic geometry. > The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic t…
Dear (Soylent) designers, please stop comparing yourselves with big names like Kubrick or Rams. You designed a plastic bottle - no more, no less.
You are very condescending. These people are trying to do something, they share the process, they try to get some inspiration from people they like. What's the big deal ?
Lastly, we did our best to follow the “less but better” teachings of 1960’s Braun designs. These enduring designs are known for their stripped down features and clean lines. No unnecessary buttons or extraneous curves, just what you need; everything in its place.
It's a bottle. There's no need to evoke Braun or their “less but better” approach, it's always just been a vessel and some sort of cap.
Wouldn't a Boxed Soylent (sealed bladder in a box like boxed wine) be most efficient for shipping to consumer, and most efficient for consumption? If they are really trying to optimize every aspect, that seems like the solution (from my armchair!). My first thought when seeing the headline was "oh boy, Silicon Valley has been shopping something in a bottle for 1 year now, and now they're experts in bottle packaging i…
What kind of plastic is this? Actually, I don't care; I wish disposable plastic in general would go away. Isn't part of their marketing greeness? But their model is keurig-for-calories? They _could_ refuse to do the plastic bottles and ship paper bags of powder...
[1] http://www.recyclingtoday.com/article/carbios-opaque-pet-mil...