Google to add 'news feed' to website and app

But why?

Attention (which is Google's main product) is now captivated by the social networks. Google must adapt or lose market share. What is interesting is how they have not been able to really break into social. What about Google makes it so difficult for them to do just that?

Google is, if nothing else, obsessed with metrics; unless they'd A/B/... tested this to death, there is zero chance they'll roll it out to their homepage.

I can't believe it, and it's not mentioned anywhere on their blog post.

To be fair, most people probably search from the chrome toolbar now, but even so, I imagine at most, we'll see a staged roll out to a cohort to test it.

However, one could easily start using "startpage.com" or duckduckgo.com with "!google " - both deliver results from google!

Scary shit.