Clever trick to host all their blog images on imgur. My only wonder is if they legally licensed those Dieter Rams and Kubrick images?
Designing a Bottle
31–40 of 151 posts
Re: Designing a Bottle
#32First time I had heard this:
a pressurized cylindrical container pushes outward with equal force in all directions. This is crucial for pressurized beverages.
My favorite bottle redesign (http://www.minimallyminimal.com/blog/2010/3/15/ecocoke.html) was done on Coca-Cola and had a similar "sqround" shaped bottle, but I don't think he considered the pressure in the bottle.
Re: Designing a Bottle
#33This is a nice blog post - what's with all the hate? So it's basically a marketing tool, but isn't that what blogs are for? As a customer of Soylent, I appreciate that they are writing blog posts about their thought process. It feels nice to be communicated with. Also, I highly doubt a detailed blog post like this is going to convert many new customers - seems like it's mainly for existing ones.
FYI, the new bottles are a nice improvement. There's no wrapper at the top anymore, which is sometimes annoying to open and creates extra trash, and the shape of the bottle is more space efficient for packaging and storage.
Re: Designing a Bottle
#34Why not just go with a square carton design? Now the whole rectangle is full and they're mostly recyclable (I think?). It would probably also normalize Soylent into something like milk.
Re: Designing a Bottle
#35Re: Designing a Bottle
#36Why not just go with a square carton design? Now the whole rectangle is full and they're mostly recyclable (I think?). It would probably also normalize Soylent into something like milk.
It wouldn't be as cool, and wouldn't be worth a blog post.
Re: Designing a Bottle
#37First time I had heard this: a pressurized cylindrical container pushes outward with equal force in all directions. This is crucial for pressurized beverages. My favorite bottle redesign ( http://www.minimallyminimal.com/blog/2010/3/15/ecocoke.html ) was done on Coca-Cola and had a similar "sqround" shaped bottle, but I don't think he considered the pressure in the bottle.
I find it hard to believe that the asymmetric design has optimal strength:weight ratio, which means it's not 100% eco-friendly. It looks like it's deliberately wasting material so it can have a distinctive shape that can be design patented, instead of a fully optimized generic bottle.
Re: Designing a Bottle
#38Seems like a lot of effort to design an exact equivalent to an Odwalla bottle.
But isn't that exactly what design should do? Not mimic for the sake of mimicry, but attempt to better understand the rationale for any decision and ultimately designing with intent . The homework is the meat of the thing. So what if the result is the same? At least the team behind the work now understands how they got there—and communicate as much to their current or potential fan base. I wouldn't want to hire a bab…
I guess it depends on how much time and money you want to waste.
A team of people spent two years supposedly working on this. That same team could probably have gotten samples from 4-5 manufacturers and selected an Odwalla bottle with a brand design in 2-3 weeks.
It just seems silly and wasteful to me. But hey, it's not my money!
Re: Designing a Bottle
#39Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.
Their new bottle has rounded corners. Apple might try to sue them for that.
Re: Designing a Bottle
#40This is what happens when you overfund a company. Artisanal blog posts about the two-year journey to a flat-sided bottle of nerd purée.