Earlier quoted context omitted.
Did i strike a nerve?
We get it. You don't like Tumblr. Really, we get it. It's completely irrelevant to the fact that QR codes have been a punchline in the west since shortly after their introduction, but yes, we understand that you don't like Tumblr. That's the takeaway.
The west have gotten a very warped idea of "social" these days. Where we will decide of we accept some tech or not depending on how it makes us look on the social sphere more than how it will help us in our daily lives.
Tumblr as a service seems like a focal point of this warping, by way of shaming everything "we" don't approve of.